Asst. Vice President National Tele Marketing Head Cedit Card Cross Sell Resume Example Ge Capital SBI Credit Cards

ASST. VICE PRESIDENT-NATIONAL TELE-MARKETING HEAD -CEDIT CARD CROSS SELL

Professional Summary

Inclusive leader with an eye for details. Excellent stake holder management skills. Ability to drive synergies and use best practices among different functions. Positive attitude embracing and driving change at all levels. Ability to articulate and gain alignment ….. Result oriented with a knack of driving numbers through product innovation. Excellent customer centricity and sensitivity for balancing sales in a high customer oriented growth environment.

Core Qualifications

Experienced professional with a successful career in Tele-Marketing Sales, Certified Black Belt in Quality and All Bucket Collections experience.

Excel at Driving Processes analytically and Managing Extensive teams .
Possess excellent interpersonal, analytical, and organizational skills.
Excel within highly competitive environments where leadership skills are the keys to success.
An effective manager with the skills necessary to direct, train, and motivate staff to its fullest potential.
Project Management & Data Analytical Capabilities
Quality Six Sigma -Certified Black Belt
Adept at handling sales through Outbound and Inbound Call center.

Experience

Ge Capital-SBI credit CardsNew Delhi, IndiaAsst. Vice President-National Tele-Marketing Head -Cedit Card Cross sell01/2007 to 01/2013

Responsible for sale of CPP & Cross sell products on the existing base of SBI cards via Outbound Partners in a completely regulated environment.
Responsible for driving sales through the Call Center-S2S channel.
Responsible for designing sales strategy including product positioning ,driving inbound calls ,creating Product awareness via media techniques.
Responsible for Channel Profitability & delivery on key P&L Metrics.
Responsible for Call Quality & Cancellation on portfolio.
Expertise in Short-listing & directing the creation of O/B platforms/partners and steering the execution of Tele-Marketing Channel.
Demonstrated success in driving growth in highly competitive markets through implementation of key Pioneering industry specific initiatives and Offers.
Launching the CPP-rewards offer with SBI cards .......
Makes SBI card to be First in the Industry to Club Rewards offer with CPP.
More than 30% of Overall Acquisition during the offer period.
Makes channel highly profitable.
CPP Cancellations have been maintained at less than 10% with appropriate measures.
Maintenance of Call Quality and Controlled Customer Escalation with the help of Call monitoring reports and Consequence management process.
Drive Cross Sell Volumes via Inbound and Outbound platforms.
Channel has delivered more than 1000crs in 2012.
Tie -Up with Business Partners and develop new processes & Benchmark for Performance delivery.
Channel has delivered 100crs of milestone volume in a month in 2012.
Team Management and co-ordination with Multiple stake holders responsible for delivery of Business Volume in a cost effective and compliant manner without impacting the key service level metrics Drive productivity Metrics at CSE level by taking strategic initiatives.
Launch of dialer & Cross Functional support to drive productivity.
Channel has performed under strict regulatory environment.
Set up successfully Outbound Partners.
eg.
Caretel, Serco west unit Set up successfully Dialer platforms for Tele-calling.

01/2008 to 01/2013

GE Capital-SBI Credit CardsNew Delhi, IndiaManager-Quality01/2003 to 01/2007

As a Quality Black Belt, was responsible for overall Process Excellence at all stages of collections and business metrics impacting Collections NI.
Quality specialist role included mentoring White belt projects along with Certification on 2 Black Belt Project Achievement Jointly Mentored Executive Band Project.
Independently worked on Collection Project to prevent float loss for the company.
Mentored Green and White Belt certification for Middle level Management Conducted White Belt Training Pan India.
Improved Collect ions Process efficiency by putting measuring mechanism in a higly diversified portfolio and doing competition benchmarking.
Initiated Standardization of Collections Process for Loan process in Ge Money & building Metrics for assessing Process capability & measuring deviation.
Established the GE -CW BPMS Effective Mentor and Trainer on Quality …assisted external company training.

GE Capital -SBI Credit CardsNew Delhi, IndiaAsst. Manager Collections 01/2000 to 01/2003

Responsible to drive reduced flows and bring down delinquency.
Achievement Instrumental in designing the Collections MIS Pak and reporting various collections Metrics as part of the Collections Operations Excellence Unit.
Monitoring and reviewing the numbers with SPOCS to understand the GAP and address issues on CAP Plan, Incentive and Vendor Management.
Instrumental in formulating Collections Strategy along with the Collections head on early bucket, Dunning letter strategy-Cycle based and Payment due date based Mid Stage Collections strategy- tele-calling & field and late stage Recovery and settlement methodologies.
Area Collections Manager -Nagpur ,7Crs Second largest Non-Metro in West Instrumental in Setting up the collections shop on the CSP model.
Handled Team of 30 O/S staff and set up tele-calling and Recovery unit.
Controlled the Portfolio Delinquency and Pushed recoveries.
Pushed up Collection Efficiencies & Reduced flows into write off.
As a Management trainee, a brief exposure to Tele-calling, recovery and Legal collections stint as part of 3 months rotation in all.

Education

MBA:Finance +Marketing2000Lal Bahadur Shastri Institute of Management, New Delhi, India, India

Professional Affiliations

Birla Institute of Technology- B-Pharma (Gold Medalist batch of 1993, B-Pharm)
Awarded by the G.P Nayyar and PCI-Pharmacy Council of India for Academic Excellence.
Certified Quality Black Belt by the Ge Capital -Global Six Sigma team Awarded recognition rewards for performance across career span.

Skills

Quality-Six Sigma

Tele-Marketing Sales Strategy

Team Management

Resume Overview

Companies Worked For:

Ge Capital-SBI credit Cards
GE Capital-SBI Credit Cards
GE Capital -SBI Credit Cards

School Attended

Lal Bahadur Shastri Institute of Management

Job Titles Held:

Asst. Vice President-National Tele-Marketing Head -Cedit Card Cross sell
Manager-Quality
Asst. Manager Collections

Degrees

MBA : Finance +Marketing 2000

Asst. Vice President-National Tele-Marketing Head -Cedit Card Cross sell Resume Example

Resume Score: 90%

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