Media planning expert possessing excellent project management and leadership skills with a strong background creating content strategies and addressable media solutions for consumer packaged goods brands.
Identified as a promising leader and nominated for one-on-one coaching through The Leadership Circle development program. Assigned to help launch programmatic media buying for the Kraft account. Created a media content strategy template adopted across the Kraft portfolio. Participated in Starcom campus recruiting for 4 years. Co-led corporate charity initiative helping Chicago based senior citizens.
Direct a 2 person team that coordinates with over 15 internal partners to develop media plans for 6 Kraft brands. Built and executed first Kraft content and distribution strategy for JELL-O; created model for future content strategies at Kraft and helped to create new systems to support real time content development. Core launch member of in-house programmatic digital buying for Kraft; named functional lead and manage process improvements across 20 person media strategy team. Collaborate throughout the IMC process with brand and analytics clients, partner agencies, and internal activation teams to create data-driven marketing plans. Delivered over $300K in incremental agency scope including content management, real-time creative development, and search engine optimization services
Supervised 2 direct reports building consumer target profiles, analyzing competitive data, managing budgets and presenting media research studies. Worked closely with print and TV investment teams to develop and sell in media plans for corporate initiatives such as trade, shopper marketing and cause marketing. Oversaw team of 2 digital planners and 1 analyst developing, implementing and optimizing digital campaigns for 8 ConAgra brands
Organized and implemented transition of 1,800 vendor print program from Walgreens Corporate to NSA Media. Directed team toward $25 million client savings goal through sales data, market composition, and store footprint analysis. Managed $150 million budget supporting media coverage for 7,000 Walgreens stores nationwide
Facilitated planning and execution of radio, spot TV, digital, out-of-home, and print media in 20 markets across the MillerCoors brand portfolio. Oversaw 2 media buyers in managing budgets and flowcharts for $30 million of media against five brands. Crafted and presented 40+ 2009 media plans to six local MillerCoors marketing managers. Implemented MillerCoors' first custom local digital campaigns for the Phoenix and Kansas City markets
Dean's List fall 2004 – spring 2005
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