Entrepreneurial direct-marketing professional with more than 20 solid years of experience working for both client and service-based organizations. Passionate about building productive relationships with clients, partners and team members. Highly-skilled in achieving revenue goals through customer acquisition, retention and reactivation while drawing off skills in account managements & sales, multi-channel list/database marketing, program development, circulation planning as well as profitability & ROI analysis..
Managed and developed the growth of a branded direct-marketing list division through the building of proprietary data partnerships for both consumer and business-to-business markets. Launched new data list properties in multiple channels including direct mail, telemarketing, email and SMS mobile. Managed and executed data and list research, budget forecasting, marketing and promotion of data products and services. provided value-added services including mail planning/recommendations, data append/reverse append projects, subscription programs, and campaign analysis upon request. Responsible for division's account management functions which included managing 1 full-time employee.
Managed the marketing and circulation of a $20MM direct marketing company of automotive restoration tools and specialty paints, including a die-cast collectibles division and the launch of a B2B division.
Responsible for increasing sales, profitability and the growth of multiple catalog divisions which focused on new customer acquisition and customer retention efforts. Supervised a staff of three associates while managing a $4MM advertising budget.
MARKETING PLANNER/ANALYST 1996 - 1997
Responsible for the planning, coordination and analysis of all direct marketing campaigns.
•Executed and coordinated all mailings for four catalog divisions, including launch of new Sears-Shop-at-Home catalog title that outperformed initial projections by 26%.
•Performed cost-benefit analysis for alternative mailing options. Recommended selective binding of two catalog titles for annual savings of $16,000.
•Analyzed and interpreted circulation and mailing results for all campaigns including ROI analysis.
•Oversaw maintenance of database and coordination of all list processing, letter shop and mailing functions.
•Developed database coding scheme that streamlined report generation and improved efficiencies throughout Marketing Department and Call Center.
MARKETING PROMOTIONS COORDINATOR 1995 - 1996
Coordinated marketing promotions for three divisions including catalog mailings, space advertising, television, outbound telemarketing and alternative media programs.
•Facilitated media buys for print, broadcast, and direct mail.
•Developed and executed internal marketing training for call center representatives and other internal customers.
•Oversaw the development of outbound telemarketing programs including program planning, scheduling, database management and script development.
MARKETING ASSISTANT 1994 - 1995
Performed underlying support functions for various projects involving direct mail, advertising, press releases, production schedules and reporting.
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