Karen crafted impactful stories in multiple platforms to reach Home Instead Senior Care's international audience of caregivers. She provided organization and focus as a consultant and adviser, representing the company at community forums and events, and connecting the concerns of caregivers on the ground—burnout, navigating the maze of potential resources, and keeping your sanity while caring for someone with dementia, to name just a few—with the company's larger goal of empowerment and support. Karen's work helped ensure a strong, synergistic relationship between the company and its clients. As a spokesperson, Karen's relatability and candor boosted viewership of social media and online properties. She orchestrated live chats on a range of topics, and connected a wide network of care professionals to everyday family members faced with losing a loved one to dementia.
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