Social Media Marketing
Strategy and Implementation
Budgeting and Forecasting
I execute search engine marketing, display advertising, and SEO tactics to achieve our automotive customer's business objectives. I worked alongside the Dealer.com team throughout the entirety of our two companies merging to migrate Chrysler, Dodge, Jeep, and Ram clients over to the upgraded platform.
On a daily basis, I analyze and assess the performance of advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the advertising strategy. My book of business includes 80+ clients, over $150K spend, and a customer retention of 98%.
I was the all-inclusive account manager that created, oversaw, and optimized all aspects of my client's brand. This entails social media marketing, including Facebook, Instagram, Snapchat, email, blogs, and YouTube. I worked closely with our creative team to develop a brand strategy including logos, website design, packaging design, and product design. I planned and coordinated large-scale events alongside our PR team to bring awareness for major clients such as MassageLuxe and Snikwah. I also created all SEO content for each client. My book of business included 30+ clients, 5 major brands, and over 100 social media accounts.
Inn 2008, I started a job as a busser to help pay for college, and in less than a year I was promoted to Carside To-Go. After excelling in that position for six months, I was promoted to a server. That is where I gained most of my customer service experience managing customer's requests, time management, and working under pressure.
Then, I was promoted to Business Administrator/Trainer. I trained all new hires in all aspects of the business: their new job responsibilities, company history, and a diverse menu. I also held monthly wine training classes to educate servers on a variety of wines to ensure they are masters of their craft. After serving for two years, I was promoted to a bartender where I managed the bar through the rest of my Carrabba's career.
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