Innovative executive and advertising professional with experience in marketing and PR campaigns for several large clients, including SeaWorld and Marco Rubio.
Highly motivated and accomplished Advertising Executive with a desire and passion for this industry.
Budgeting development and analysis
Proficient across several media platforms
Strong attention to detail
Takes initiative on team projects where leadership is necessary
Member of Phi Mu Sorority at The University of Georgia
11/2015 to Current
Advertising Executi vePush Digital － Charleston, South Carolina
Work closely with account manager to brief media and assist with the formulation of marketing strategies and budgets for
major advocacy and congressional clients, such as SeaWorld and Marco Rubio
Assist in strategic planning, creative process, and activation of digital campaigns
Responsible for collecting data from partners across various digital platforms, analyzing performance of campaigns and KPIs
and assisting with client-facing reports
Control the client's budget and timeline - to maximize ROI - and to receive higher CTRs than our competitors.
06/2015 to 09/2015
InternEskimo Advertising － Charleston, SC
Asserted self-motivation on creating content for restaurants, clubs, and bars and used knowledge of promotions/sales to entice customers.
Constructed social media plans for over 20 clients in 6 distinct markets.
Promoted events through social media and event/entertainment listing sites, coordinated VIP/media attendees.
Conveyed strong leadership while shadowing Director of Advertising.
01/2015 to 05/2015
Student InternshipGrady Campaigns Course - Turner Broadcasting － Athens, GA
Spearheaded innovative digital marketing campaign on a team of 12 peers to refresh Conan O'Brien's late night television
Consolidated months of market research into an optimal media plan, keeping budget restraints and deadlines a priority.
05/2011 to 09/2015
Head Pool Staff and ServerAtlanta Country Club － Atlanta, GA
Presided over up to 10 servers in a fast-paced environment, in which customer satisfaction is a priority.
Coached and trained new servers on proper protocol and etiquette and was responsible for any setbacks.
Exhibited excellence in interpersonal communications, teamwork, and customer service as head server.
Education and Training
Bachelor of Arts: Advertising Consumer EconomicsThe University of Georgia The Grady CollegeAdvertising Consumer Economics HOPE Scholarship Recipient