Passionate marketing executive with success understanding complex problems and creating innovative solutions. Demonstrated ability partnering with all levels of internal and external stakeholders enabling profitable business growth and change. Strategic thinker with exceptional written and oral communication skills for influencing messages that gain support. Enthusiastic, inclusive leadership style, proven management track record of driving results and motivating talent. Diversified performance in matrix environments in both marketing and agency organizations.
Managed North American communication agencies and directed marketing programs including advertising, merchandising, promotions, events, collateral and digital programs for the U.S. and Canada. Championed the creative development and production process for consumer and trade communications and experiences. Reported to the Marketing Director. Hired and managed a staff of three managers.
Orchestrated start-up group responsible for the strategic direction, long-term business plans and new product development driving profitable growth and strong brand equity. Directed a multi-functional team assessment of key business issues, corporate technologies and a significant consumer segmentation study to identify high potential growth platforms. Reported to Vice President of Skin Care Marketing. Hired and managed a staff of two direct and three dotted-line reports. Brands: Jergens, Curel, Biore and new brand.
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