I am a results-driven, highly effective entrepreneur with over 20 years experience in building both start up and established businesses. My background in strategic planning, marketing, accounting, teaching, coaching and e-Commerce management will be an asset to your company, in its pursuit of growth and profitability. My unique people skills enhance my ability to communicate, motivate, empower and develop employees and subordinates to perform at high levels and generate growth for your organization.
ASA CollegeNorth Miami Beach, FloridaAdjunct Faculty01/2015 to Current
REIP The Rewards - Publishing CompanyDelray Beach, FLMarketing Director01/2004 to 01/2006
I was the Chief Entrepreneur and Strategist in the company.
I developed the strategies that launched the company and made it nationally recognized as a go to resource in the Real Estate Investment Market, attracted key strategic partners and represented the company as CEO.
Created and implemented strategic plans.
Developed competitive marketing strategy, budget and forecast.
Managed product strategies such as the product development, product features, pricing, positioning, product mix and branding.
Created and implemented the company's ecommerce strategy on the company's website.
Identified media partners and built relationships to enhance public relations strategies.
This position required me to be a strong communicator, skilled at managing relationships, a team builder, a negotiator, and an expert in sales and marketing.
Real Xposure Inc - Marketing ConsultingTamarac, FLPresident and Founder01/2003 to Current
In this position, I have used my creativity, business acumen, skills in marketing, strategic planning, leadership, organizational development and technology, to develop marketing and business strategies, software, websites, mobile applications and revenue models for my clients and for the company I founded 12 years ago.
My strategies have helped my clients increase revenue, customer service & satisfaction, loyalty and brand image while reducing costs in some instances and streamlining their operations and sales processes to improve efficiency and effectiveness.
Developed Marketing and Business Plans.
Manage the business as a start-up.
Managed multiple marketing budgets for various clients.
Managed multiple projects for different clients simultaneously.
Managed multiple sales channels effectively to generate growth.
Developed and implemented business strategies which have attracted and retained clients.
Conduct training seminars for client's sales force and management employees.
Conduct business analysis and implement marketing programs for clients in multiple industries.
Hired and supervised employees to perform their tactical and operational functions.
Developed business and marketing plans for consulting clients.
Henkel AdhesivesRegional Strategic Business Unit Manager06/1996 to 12/2000
Developed and launched many products for industrial clients in all Caribbean Islands.
Expanded the companies' international footprint to all the Islands through strategic partnerships with local companies which resulted in a cost reduction in purchasing and built loyalty for our products and partners' products.
While working in this position, I identified the opportunity to market cosmetics products in the same countries and subsequently launched the company's line of cosmetics products in all the Caribbean Markets.
This became the fastest growing category in the company.
Managed multiple business units simultaneously.
Developed and implemented marketing and strategic plans for industrial adhesive business unit which resulted in 400% increase in sales over 3 years.
Managed all aspects of the marketing and promotional mix.
Managed the sales force of over 15 agents and 50 representatives in several countries.
Coordinated product development and introduction initiatives in multiple markets.
Successfully launched several new products in both new and existing markets.
Served as SBU Manager for Swartzkopf and Dial Cosmetic Products during the same period.
Conducted market research leading to new product development and introduction in various markets.
Education and Training
M.SBarry University, Miami, FL
MBA:MarketingMona School of Business, Jamaica W.I.
Management Center Europe, Dusseldorf, GermanyMarketing
Executive Management Training in Strategic Management
B.Sc. (Honors):Management and AccountingUniversity of the West Indies, Jamaica W.I.Management and Accounting
1/17Zenith Education Group - Everest University, Pompano Beach, FLPrinciples of Marketing.
*Introduction to Business.
*Introduction to Microeconomics.
*Organizational Behavior. Adjunct Faculty
Teaching the Following Courses
*Advertising and Promotions.
*Introduction to Marketing.
*Introduction to Business.
*Introduction to Economics.
*Customer Relations and Servicing.
*Business Analysis, Planning and Implementation
*Expert Presenter, Trainer, Coach
*Pay Per Click (Google Certified)
*Website Analytics (Certified)
*Social Media Marketing
Advertising, branding, budgets, Budget, Business Analysis, Business Consulting, Business Management, Business Plans, business strategies, Coach, competitive, consulting, cost reduction, creativity, client, clients, Customer Relations, customer service, ecommerce, E-Business, Economics, Entrepreneur, Executive Management, features, Global Marketing, image, Internet Marketing, leadership, team builder, managing, marketing plans, market research, marketing strategy, marketing, Market, negotiator, communicator, new product development, organizational development, Organizational, positioning, Presenter, pricing, processes, product development, Product Management, Public Relations, purchasing, Real Estate, sales, Sales Management, Sales Training, seminars, Strategist, strategy, strategic, Strategic Management, strategic plans, strategic planning, Teaching, Trainer, Website, websites, Website Management
HONORS AND AWARDS
Beta Gamma Sigma Honor Society
Teacher of The Year _ ASA College 2016-2017
Certificate of Appreciation for student retention - Everest University
Top Manufacturing Exporter - Jamaica Manufacturing Association