Professional Skills 7 years of B2B and B2C marketing and advertising experience Ability to help ladder up strategic marketing principles and consumer insights into established business goals and objectives Team player with positive outlook and high-energy; known for problem-solving, being resourceful and always willing to lend a hand Qualitative and quantitative research capabilities and data-mining skills Category Experience: QSR, CPG, Fashion, Mass Retail, Shopper Marketing, Education, Travel and Leisure, Entertainment and Spirits, Telecommunications, Non-Profit, Tech and Financial Proficient in Spanish; experienced in Microsoft Office programs, Keynote and PowerPoint
Account Supervisor09/2013 to Current Tocquigny – Austin, TX
World Vision Micro, World Vision Volunteer, Davis Vision, Ergon Asphalt and Emulsions, NFP Advisor Services Group, AirBorn and InfoSnap Lead all day-to-day account activity for 7 of the 11 agency accounts Drive all client and project level planning to ensure on time and on budget delivery of all projects Partner with the creative team to develop strategically-guided creative that's on brand Collaborate with media strategy and planning teams to plan and execute strategic digital marketing campaigns that drive positive results against established KPIs Identify tactical opportunities to serve clients and generate organic business Write, edit, negotiate and present SOWs for all projects Lead the writing, crafting and presenting of all creative briefs, POVs and annual plans Prepare and participate as a client engagement resource in agency new business pitches Participate in hiring, developing, growing and managing my team members and direct reports.
Senior Account Executive07/2012 to 08/2013 Proof Advertising – Austin, TX
Managed the day-to-day activity of all marketing and advertising efforts for the local franchisee Subway co-ops in Los Angeles (2nd largest market - 1250+ stores), San Francisco (6th largest market - 800+ stores), Eureka (185th largest market - 37 stores) and Palm Springs (187th largest market - 31 stores) Managed all TV, radio, print, digital, OOH productions and local marketing activation efforts Supervised design and distribution of all marketing materials for the local Subway markets Worked with digital strategy and media teams to strategize, plan and execute local marketing plans Established and measured key brand performance indicators and monitored progression Managed multiple sports sponsorships including local and professional sports teams (i.e.
Marketing Manager08/2011 to 01/2012 Mango Financial, Inc – Austin, TX
Hispanic marketing plan, as well as co-developed the company-wide marketing pillars Managed external third parties for all Spanish-language translation needs and led the efforts to convert all marketing materials and consumer-facing language and Collateral items into Spanish Worked with A-list celebrities as endorsement opportunities (i.e.
George Lopez and Shaq) Helped oversee all Mango social media output (i.e.
daily Tweets, Facebook posts, responses and shares and newsletter activity) Assisted in developing plans and presentations for new business opportunities and potential company partnerships.
Account Executive03/2010 to 08/2011 LatinWorks – Austin, TX
Kleenex, Scott, Kotex, Depend, Poise, St.
Edward's University, Marshalls and Home Goods Managed all day-to-day activity with both, client and agency partners Reported into a VP/GAD on all accounts and had 2 Direct Reports
Assistant Account Executive07/2009 to 03/2010 LatinWorks – Austin, TX
Huggies, Pull-Ups, Kotex, Kleenex, Scott, Cine Las Americas and NCAA Reported to an AD and GAD for K-C accounts; reported to our President and CCO for all Cine Las Americas account activity Managed day-to-day client communication and operations, as well as internal communication Handled all financials from the opening/awarding of a new job to final billing process Worked with SVP and VP to develop the SOWs and team FTE breakdown Lead account status meetings and internal creative briefings; created all WOs and worked with Planning team to develop Creative Brief Managed all print and radio activity and production processes.
Intern Program Supervisor12/2008 to 07/2009 LatinWorks – Austin, TX
Accolades/Major Accomplishments Participated in the preparation and execution of 8 New Business pitches as an AAE; successfully won 2
Account Management Intern05/2008 to 12/2008 LatinWorks – Austin, TX
H-E-B, ConAgra (Snack Pack, Pam, Hunt's, Chef Boyardee), U.S.
Cellular and Anheuser-Busch.
Reported to 2 AD's and 2 AAE's and assisted team with the day-to-day account management activity.
Created and managed team status updates, handled all TV and radio trafficking, hosted weekly regroups with media agency partner contacts, tracked tear sheets and managed team invoices.
Requested by the Senior Team to assist with new business tasks and research help.
Advertising Intern01/2008 to 04/2008 Texas Monthly – Austin, TX
Reported directly to the VP, Advertising and VP, Publishing.
Tracked potential leads, organized contacts/tear sheets database and prepped insertions.
Managed ad sales budget tracker for entire publication; tracked weekly ad sales and all net revenue increases and losses per department and per region.
Media Intern08/2007 to 12/2007 AMS Production Group – Austin, TX
Managed media contacts database, assisted with media planning and buying, wrote press releases and assisted production team with grip duties.
Intern Program ManagerLatinWorks – Austin, TX
Master of Arts: Advertising Account PlanningAug 2012University of Texas at Austin-
B.A: Communication Advertising, Public Relations and Dec 2008St. Edward's University-