Assisted P&G's Pantene team with several holistic campaign initiatives.
Assignments included talent research, analyzing hair trends, organizing meetings, completing global agency requests and putting together presentation decks and client onboardings.
The Daily CollegianAccount Executive09/2013 to 05/2015
Met with clients and local businesses to design and implement advertising plans for Penn State's student run news publication.
Tasks consisted of brainstorming ad ideas, completing cold calls, and training Sales Assistants.
Ad mediums included newspaper, magazine, web and Twitter.
BBDONew YorkAccount Management Intern07/2014
Worked closely with the "Health Work" team and completed various presentations for clients, attended meetings, edited ads and story boards, conducted research on competitors and market related topics for strategic planning, and created a "trending now" report that was issued to clients.
Received a Certificate of Achievement from the Advertising Institute of Ethics.
Ad CouncilMarketing Representative04/2014
Promoted Ad council on campus by creating strategic marketing plans and events.
Penn State PRSSA- Fundraising Committee09/2013 to 05/2014
Planned and executed fundraisers to raise money for our chapter of the Public Relations Student Society of America.
Worked in teams to brainstorm and implement fundraising ideas.
Student Manager10/2012 to Current
Promoted to Student Manager position in May 2014.
Lead and oversee student employees.
Work closely with head managers and team of student managers to ensure daily tasks are completed.
07/2012 to 08/2012
Assisted the company founder, Erica Ford, with the launch of the "Ceasefire Pilot" program, a program with a mission to stop violence on the streets.
Teen Leader and Office Intern01/2009 to 08/2011
Participated in college and career readiness workshops throughout the year, and assisted counselors and program directors at a sleep-away summer program.
May 2016Pennsylvania State University
Entrepreneurship and InnovationCollege of Communications Advertising MajorGPA: GPA: 3.68GPA: 3.68 Related courses include Media Planning, Contemporary American Marketing, Creative Strategy, Research Methods, and Client and Agency Relations Entrepreneurship and Innovation