Dedicated partner manager who actively nurtures deep client relationships by understanding complex business issues and developing data-driven solutions for mutual success.
Work with AVOD, SVOD, TVE, and TVOD channel partners to grow their audience and revenue on the platform. Devise on-device marketing strategies to acquire, to retain, and to engage Roku users. Execute and negotiate contractual, barter, and paid promotional commitments. Oversee display and video campaigns to showcase channel availability and content. Educate partners on the OTT, connected TV world and advise partners on channel design and success. Manage the marketing relationship with the majority of Roku's East-Coast-based channel partners, including HBO, CBS, NBC, Scripps, Discovery, Turner, and Viacom.
I pursued prospective publisher clients for Quantcast's web and app measurement tools. These efforts included cold calling, emailing, networking at industry events, and leveraging existing relationships. I also conducted product pitches over the phone and in-person. I maintained an established book of business with clients, such as Gawker, Accuweather, and NBC. As the Quantcast Measure suite grew, I communicated upgrades to current users and encouraged them to utilize these new features. In working with a variety of digital publishers, I became familiar with their analytical needs and challenges. Publishers want clear data on which to make pivotal marketing, advertising, and editorial decisions. I took pride in being a valuable resource for our publishing partners.
Sales Development Coordinator: I crafted custom advertising proposals and coordinated the development of sold programs with the tech, editorial, and design teams. I worked alongside the Senior Strategy Manager to perceive revenue opportunities and to capitalize on them with new native ad products. I monitored traffic analytics and conducted audience surveys to comprehend user behavior on the website. With this data, I produced marketing materials, infographics, newsletters, and traffic reports. I implemented organizational changes to streamline the RFP submission process. To bolster the quality of outgoing proposals, I created templates for the sales planners and collaborated with them on significant proposals.
Travel Editor: I worked alongside the tech and design teams to improve page layouts, user engagement, lead generation, and SEO. I oversaw the methodology and publication of the U.S. News Best Vacations franchise. I combined user sentiment with expert opinion to build rankings that fluctuate overtime. I worked closely with a team of writers to score, to review, and to edit over 1500 hotel properties across the country for the U.S. News Best Hotels franchise.
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