High-performing advertising professional with a fully integrated background and a track record of getting the job done.
An account management "Swiss Army Knife," culturally nimble, strategically driven and a passion for producing meaningful work.
Account Executive - PfizerJan 2016 - Current Wunderman | digital & direct marketing advertising agency PfizerWashington, D.C.
Developed and implemented creative, cost effective programs which increased client retention rates by [Number]% compared to the prior year.
Met with an average of [Number] clients per week consistently, resulting in a [Number]% client retention rate.
Handled [Number] client companies and brought in [Number] new accounts in [Time period].
Managed a portfolio of [Number] accounts totaling $[Amount] in sales.
Account Executive - Marriott HotelsNov 2015 - Jul 2016 mcgarrybowen | global creative advertising agencyChicago, IL
Directed digital media creative development for Residence Inn and Fairfield Inn & Suites campaign launches, including standard banners, native units, interactive pre-roll and website optimizations across mobile, tablet and desktop.
Aided in the production and post-production of broadcast, in-flight and digital video content across multiple Marriott brands.
Developed and implemented new client-facing quarterly competitive monitoring and reporting process across seven Marriott brands.
Outlined scopes of work and oversaw client-facing budget of roughly $4MM across multiple Marriott brands.
Forged and maintained active working relationships with full client marketing team (VP, directors and senior managers).
Managed communication and collaboration with external partner agencies (traditional, media, social and PR) and internal strategy, production, creative and operations teams.
Trained and managed team Assistant Account Executive and intern, developing their communication skills and overall knowledge of client management and advertising process.
Assistant Account Executive - Kraft FoodsJun 2014 - Oct 2015 mcgarrybowenChicago, IL
Led creative development and implementation of Kraft Cheese social campaigns on Twitter, Facebook and Pinterest, testing and optimizing content monthly.
Coordinated communication across six cross-functional partner agency teams (traditional, digital, in-store, promotions, experiential and PR).
Helped to manage 2014/2015 broadcast production and post-production across all brands resulting in 12 TV spots.
Facilitated the Kraft Cheese and Sauces/Dressings content refresh strategy and implementation on greater Kraft Foods website.
Reported directly to Group Managing Director daily on key projects.
Composted and distributed bi-weekly competitive reports issued across client and agency teams.
Managed client-facing non-working budgets, ranging from $1-2MM.
Developed and managed project timelines, legal documentation and meeting logistics.
Account Management Intern - Carr Workplaces, Ripley's Believe it or Not! Times Square, Norfolk SouthernJun 2013 - Aug 2013 RP3 Agency | D.C. metro area creative advertising agencyBethesda, MD
Prepared and presented reports on clients and their industries for internal and external use.
Conducted and analyzed competitive research that included a thorough audit of the cultural context, competitive landscape, positioning, messaging, and media usage.
Coordinated the ﬁrst intern edition of the DC Ad Club's monthly networking event series.
Marketing and Social Media InternOct 2008 - Aug 2012 Case Design/Remodeling | National home remodeling companyBethesda, MD
Developed and implemented a comprehensive social media strategy which resulted in Case being named one of the "25 Remodelers Who Get Social Media" by HousingZone.com (July 2012).
Bachelor of Science: Business Management and Certificate in Business Foundations2014 Indiana UniversityBloomington, IN