High-level Account Executive relocating to Raligh-Durham market, currently seeking new career opportunities. 4+ years demonstrated account management success, in agency settings; strategize, develop and execute shopper marketing campaigns for Consumer Package Goods and Retail accounts.
•Contribute to strategic planning and concept development for Mars Chocolate shopper programs at top-tier convenience store retailers; 7-Eleven, Circle K and Speedway
•As agency lesion with client, provide full-service project management for multiple campaigns simultaneously, starting from program's acceptance through development, in market and post-promotion analysis. Campaigns support various tactics such as sweepstakes, consumer or trade offer and mobile geo-targeting.
•Lead ommnichannel thought leadership study presented to VP of Marketing
•Serving as primary agency contact, lead day-to-day management of client programs and initiatives, ensuring marketing objectives are being met and strategic opportunities are being identified
•Primary role included development and implementation of various custom publications, point-of-sale programs and merchandising campaigns for northeastern grocery retailer, ShopRite. All programs reaching over 8MM customers annually.
•Manage client's warehouse inventory in collaboration with the distribution center, fulfill various field request, and provide order reports and serve of customer service support.
•Planned robust in-store events and activations for Sam's Club and Walmart, while interacting with clients on a regular basis.
•Acted as creative liaison in development of various collateral materials. Execution required timeline development, effective communication and creative instruction.
•Selected to be among 51 junior associates to participate in a year-long leadership immersion program. Participants gained exposure to other areas of the company through group projects, attending quarterly symposiums and independent study.
Women's Rowing Team, 4 Year Varsity Letter
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