High-performing Executive with 25 years of beverage experience. In-depth knowledge of beverage sales
operations at all levels. Demonstrated proficiency in staffing, training, development, budgeting and
Territory sales management Budgeting
National account management Microsoft Office Suite
Powerful negotiator Multi-tasking
Problem solving Team building
Organized Strategic partnerships
Account ExecutiveJan 2009 to Jan 2016 Coca-Cola － San Ramon, CA
Manage a portfolio of 18 high profile accounts totaling $8M sales Develop executable plans that deliver companies goals Present and secure approvals for incremental core and new items Execute customer business plans and reviews Develop customer marketing programs to improve consumers visibility of branded products Build strong relationships with a dynamic customer base Maintain contractual compliance within each account Negotiate contracts both new and renewals Mentor associates for training and development Collaborate with management in geographic and organizational territories.
Club Coke ManagerOct 2005 to Dec 2008 Coca-Cola － Oakland, CA
Manage small store channel for California, Oregon, Washington, Montana and Wyoming Support 25-30 sales centers and 5,000 stores Develop annual customer marketing agreements Train and develop sales associates annually on new agreements Collaborate with vendors and suppliers.
District Sales ManagerFeb 2002 to Sep 2005 Coca-Cola － Benicia, CA
Develop and maintain customer account contacts to increase product availability.
Monitor business activities to ensure compliance with contractual agreements.
Develop action plans to ensure achievement of annual objectives.
Sales ManagerAug 2000 to Jan 2002 Burke Beverage Miller Brewing － Hayward, CA
Review operational records and reports to project sales and determine profitability.
Develop quarterly and annual sales department budgets.
Build relationships with customers and the community to establish long-term business growth.
Plan and direct staff training and performance evaluations.
Sales CoordinatorSep 1998 to Aug 2000 Miller Brewing Burke Beverage － Hayward, CA
Coordinate sales activities and incentives based on the analysis of business reports.
Analyze and control expenditures of point of sale material.
Develop reports to support sales department.
Sales SupervisorMay 1996 to Sep 1998 Burke Beverage Miller Brewing － Hayward, CA
Manage on and off premise sales teams.
Execute special events and trade shows.
Source well qualified candidates for open positions.
Develop sales and marketing strategies to drive growth.
Sales RepresentativeSep 1990 to May 1996 Miller Brands － Pittsburg, CA
Manage 80 accounts across multiple channels.
Communicate with territory, regional and strategic managers for daily support and strategic planning for accounts.
High School DiplomaClayton Valley High School
account management, Budgeting, budgets, business plans, Negotiate contracts, staff training, special events, Team building, marketing strategies, marketing, Mentor, Microsoft Office Suite, Multi-tasking, negotiator, organizational, Problem solving, sales, sales management, Strategic, strategic planning, trade shows
KAGRO Oregon "Outstanding & Dedicated Service" award
KAGRO Washington "Appreciation" award