10+ years of professional experience at full-service advertising agencies Experience with B2B and B2C; categories include FMCG, logistics, retail finance and live entertainment 360° campaign and program management across multiple channels: broadcast, outdoor, print, digital, direct and point-of-purchase Proficient in complex digital projects - "always-on" engagement program development, site builds, branded content development, eCRM and social Advanced skill set in CRM, direct, lead generation and developing multi-touch programs to support all customer life stages Strong strategic thinker Solid ability to build and maintain relationships, delivering best-in-class client service High attention to detail, very organized and able to effectively and efficiently manage multiple projects at once
Proficient in all Microsoft Office applications including Word, Excel, Project and PowerPoint
Account DirectorOct 2013 to Current Ogilvy Worldwide United Parcel Service － Chicago, Illinois
Serve in strategic international role on UPS Global Team to ensure Regional voice is represented in Global conversations.
Drive channel agnostic, 360 solutions to meet client business objectives.
Facilitate and enable socialization of best practice, thought leadership, regional cultural trends and industry shifts.
Manage creative development for brand launch for Synchrony Financial, formerly GE Capital Retail Finance.
Business DirectorJun 2012 to Oct 2013 OgilvyOne Worldwide － London, United Kingdom
United Parcel Service (UPS) and Nestle Infant Nutrition / SMA Ownership of digital brand re-launch for SMA, UK Nestle Infant Nutrition brand, reporting into senior Agency leadership; full responsibility for SMA client relationship and agency performance Lead full Agency team from Client onboarding through deployment of new digital campaign to support brand re-launch including, Planning, Strategy, Analytics, Creative, UX, Design and Tech Responsible for Regional thought leadership, long-term planning and strategic programs for UPS EMEA including research recommendations and transition to demand generation approach Oversight of ATL launch to raise awareness of UPS Collection Point, UPS's first B2C offering in Europe Management and development of Account Director and Account Managers across multiple brands and projects.
Management SupervisorMay 2011 to Jun 2012 OgilvyOne Worldwide － New York, New York
Work in close collaboration with Planning, Strategy, Analytics and Creative teams to drive ROI positive and incremental revenue generating Relationship Marketing initiatives across customer lifecycle.
Serve as global contact for regional teams to inform global framework: actively manage and communicate changes to plans on a global scale.
Management of deliverables tracking, scope of work and regular re-calibration of multi-million dollar marketing budget.
Oversight of all day-to-day activities related to acquisition, onboarding and retention initiatives.
Account SupervisorJan 2010 to May 2011
UPS Onboard UPS business including participation in development and socialization of global model Lead execution and implementation of global relationship marketing programs Monitor on-strategy, on-time, on-budget project performance and escalate as necessary Development and management of project timelines and production budgets.
Senior Account ExecutiveSep 2006 to Jan 2010 Serino Coyne, LLC － New York, New York
The Addams Family, Spider-Man Turn of the Dark, Disney Theatrical Productions, Hairspray, Monty Python's Spamalot Collaborate with Group Directors to develop objectives and strategies that address unique properties of every production Serve as main point of contact to clients to communicate media and creative recommendations on behalf of the agency Create and manage multi-million dollar quarterly and fiscal year media and production budgets Oversee campaigns from conception to execution to ensure all materials are on strategy and on schedule Supervise daily functions across multiple accounts.
Account ExecutiveSep 2004 to Sep 2006 Disney Theatrical Productions
The Odd Couple, Movin' Out, American Express Gold Card Events, Radio City Music Hall Communicate and coordinate client direction and inputs to creative teams Develop appropriate proposals by working closely with in-house media department Maintain quarterly and fiscal year media and production budgets: responsible for all actualization and estimates Organize workflow by prioritizing and initiating projects: create key documents including conference reports, status sheets and trade requests Facilitate execution of print, broadcast, outdoor, online display and collateral.
Bachelor of Arts, Advertising and Marketing CommunicationsDecember 2003Webster University － St. Louis, MOAdvertising and Marketing Communications