Award-winning journalist with expert writing, editing and interviewing skills in print and online news environments Creative ability to communicate complex ideas in a simple and compelling way Strong ability to develop accurate communication materials for a variety of audiences using multiple communication channels Motivated self-starter who can effectively manage multiple priorities, work in a fast-paced environment and meet tight deadlines Fully versed and current in social media platforms and trends that drive engagement Effective higher education instructor, mentor and coach Professionally poised team player with strong interpersonal, relationship and influencing skills Proven strategic, creative thinker and self-starter with strong project management skills reflecting organization, attention to detail and social media collaboration. PROFESSIONAL STRENGHTS Editing & Enterprise Writing Project Management Brand Marketing Media Relations Design & Creative Direction Social Media College Level Teaching Community Relations Public Relations
Academic Advisor & Retention Specialist09/2012
to Current Essex County College, NJ | Office of Retention & Academic Advisement – Newark,
Provide professional and managerial oversight of a wide range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media.
Manage daily communication and engagement plan for cohort of 4,000-plus students, team of 50 Student Ambassadors Selected Accomplishments Designed Peer-to-peer & Group Mentorship program for Fall 2014 implementation and launching Developed and lead social media engagement via the department's Completion Project, a branded initiative designed to improve ECC's low graduation rate Organized, managed and promoted four Fall and Spring "Completion Rallies" - themed campus-wide events designed to motivate students to complete ECC within 3 years Serve as lead creative on all content creation, including social media content, blog posts, press releases, media profiles, email marketing, print collateral, banner ads, and direct mail.
Compile monthly reports regarding retention, student progress and graduation.
Planned and launched innovative, creative and effective communications campaigns, such as [Campaign name], which resulted in [Campaign results].
Wrote and edited company case studies, fact sheets and product collateral.
Drafted and managed print, online and social media communications designed to promote company brand, image and values.
Drafted engaging, accurate and effective press releases.
to 05/2011 Essex County College – NJ
Directed the college's US Dept.
of Education $500,000 Predominantly Black Institutions (PBI) grant program that successfully led to first-time, full-time male students having higher retention rates than the full population of males at the institution.
Selected Accomplishments Directed the day-to-day messaging and brand reputation of the program in social media and the college's internal media Led program launch that resulted in institutional support from key college executives, division chairs and external partners Planned and directed advertising, public relations, and promotional campaigns and strategies that recruited 400-plus students three months after start-up, far exceeding expectations of 300 students in 8 months Designed and used multi-media presentations, expert guest speakers and faculty mentors to deliver weekly workshops and college-wide symposiums; led monthly tours of local corporations and college campuses Oversaw program assessment, compliance and accurate data collection to meet college and federal grant requirements; collected and assessed data on student support services Managed a team of resource specialists, career specialists, program consultants and tutors General Assignment Reporter.
Adjunct English Instructor09/1989
to Current Essex County College – NJ
Utilize instructional technologies and social media to enhance classroom communications.
Facilitate courses in English Composition, developmental writing and reading, and journalism with average class sizes of 30 students.
Participate in curriculum development and student mentoring.
Selected Accomplishments Teach freshman writing courses, which focuses on crafting argumentative and analytical essays and research methods and techniques Teach Journalism courses: "Writing for the Media," "News Reporting" and "Politics & Media" Editorial Advisor for the college's student newspaper Helped revamp the Journalism curriculum to reflect the changing media universe -- technology, techniques, and methods of storytelling on multimedia platforms Evaluate student performance through in-class writings, peer reviews, timed exams and portfolios; communicated results through written reports and one-on-one sessions.
The Star Ledger NJ.com
Reported, wrote and edited daily stories -- from one-source breaking-news briefs to multi-sourced, longer form news-analysis articles - for online and print.
Produced multimedia news content to enhance user experiences.
Selected Accomplishments Covered breaking spot news and re-wrote stories to meet 5 exceptionally tight nightly print deadlines Staffed the newspaper's first Overnight International News Desk - liaising with overseas reporters and edited domestic and international news stories before posting Helped launch newspaper's first "Continuous News Desk" -- real-time breaking news blogs, featured blogs, videos, galleries and a live daily webcast; used a content management system (CMS) to write, edit and post accurate real-time news content Created and published content for a daily e-Newsletter, "Right Now in NJ: AM Edition," to promote the newspaper's online brand Collaborated with New York Metro TV and radio stations, news websites to share and gather content Awarded First Prize for Deadline Reporting by the National Education Writers Association (Newspapers over 100,000 circulation)] Selected Accomplishments Created promotional communications and partnered with community leaders to raise awareness about issues and events Manage and market an annual Business Expo in New York that attracts entrepreneurs and investors from the Caribbean region and North America; facilitate public & private sector symposium speakers Secured key media coverage in New York metro area to publicize events and secured sponsorship for events to heighten public awareness and reach fundraising goals; Recruited and led inner city volunteer youth leaders on overseas trips Developed and implemented events to recognize, reward, and motivate successful volunteers to ensure ongoing commitment.
Master of Business Administration (MBA): New Jersey Institute of Technology (NJIT)
School of Management-
Bachelor of Arts Degree: Communications (Journalism)Seton Hall University-