Competitive Radio Sales Rep with 23+ years in Radio sales with vast radio industry knowledge. Independent worker with high energy and great communication skills.
Developed and implemented special events to support and raise money for non profit groups with-in the community by bringing together Media Partners, Beer Distributors and local area businesses to create an outside concert event venue that supported local music while raising money for the charities.
Lynchburg Radio Group bought WZZU 97.9 and WZZI 106.9 from Centennial Broadcasting and hired me to be 2nd in charge to help over see operations and handle all sales, special events, public relations and promotions for the following stations. 93.7FM, 97.9FM 103.9FM and 106.9FM.
I was hired by the Market Manager of Centennial Broadcasting to handle day to day operations of 97.9 WZZU and 106.9 WZZI including all sales, special events and promotions.
Worked with the owners to identify, develop and achieve goals and objectives dealing with property maintenance issues.Managed overall property relations, including landscaping, lawn care and overall property maintenance.
Handled day to day operations that included working with the sales staff by creating strategies for our sales staff to implement to our customers. Developed a brand identity, including a distinctive graphic style and tone, for all company communications.Evaluated advertising and promotion programs for compatibility with public relations efforts.Devised optimal communications strategies to reach target audiences.Established effective working relationships with clients, government officials and media representatives.
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