Analytics Manager Resume Samples

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Evan Saunders

1 Main Street, New Cityland, CA 91010

Home: (555) 322-7337 | Cell: 000-000-0000

Data-driven Analytics Manager with 7 years of experience identifying actionable profit-based marketing and product opportunities through customer analysis and statistical information. ROI-focused and adept at influencing strategy segmentation and campaign execution to optimize marketing investment. Skilled collaborator comfortable working across key functional business areas to deploy analytical insights around acquisition EMOB lifecycle cross-sell and retention based strategies.
  • Project management
  • Statistical reporting
  • Cross-sell optimization
  • Presentations
  • Customer analysis
  • Business writing
  • Quality control
  • Profitability
  • Cognos
  • Marketo Eloqua Silverpop
Marketing Analytics Manager
8/1/2010 - Current

Hancock Financial Services
New Cityland, CA

  • Partner with Marketing Risk Sales and COE teams to develop integrated solutions to grow credit card penetration and incremental sales and net income for the company
  • Provide strategic thought leadership and influence business leaders and client teams to implement marketing and product strategies based upon customer financial and data-driven insights
  • Develop business case presentations and action plans to influence “sell-ins†for marketing campaigns including targeting recommendations test design cross-sell optimization
  • Guide marketing analytics and strategy development for new product launches customer acquisition lifecycle and retention initiatives

APL Corp.
3/1/2008 - 9/1/2010

Marketing Analytics Manager
New Cityland, CA

  • Defined and managed best practices for campaign execution
  • Partnered with account executives to define campaign strategy (including cross-channel treatments control groups & A/B testing)
  • Tracked performance of campaigns and analyzed impact on profitability
  • Developed marketing dashboard to provide executive view of departmental performance
  • Supported customer segmentation predictive analytics lead management and engagement scoring efforts

Analytics Manager
8/1/2007 - 1/1/2008

P-Wait Team
New Cityland, CA

  • Assisted in the creation of analysis and reports
  • Summarized findings from client discovery sessions
  • Managed projects honing analytical techniques and reporting / statistical analysis skills
  • Developed firm knowledge of Excel SQL/SAS and large data set manipulation

Bachelor of Arts - Marketing

California Southern University
Irvine, CA
SAS Certified Advanced Programmer for SAS 9
SAS University

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