A summary statement, also known as a summary of qualifications, has replaced the resume objective as the standard introduction to a resume.
A summary statement offers more room to discuss your sales experiences and qualifications as they relate to a specific salesperson job listing. Writing a salesperson resume summary statement is essential because it gives you the chance to make a strong sales pitch that shows your qualifications in action.
What to Include
Writing a resume summary statement requires prioritizing the skills in your sales background that are most relevant to the job. You can include some relevant work experience, but the focus of the summary statement is on the skills and personality attributes you possess that make you a great salesperson. Include awards and other forms of recognition for your salesmanship, instances where you increased your employer's revenue by a significant and measurable amount and any other qualities that relate to your ability to excel in a sales team.
How to Format
The first step to writing a salesperson summary statement is creating an introductory overview of your sales experience. Summary paragraphs allow salespeople with diverse backgrounds to cover multiple unrelated yet highly relevant sales experiences and qualifications. Emphasize your specific areas of sales expertise, such as technology and retail or education and books, and tie your past experience in with the area of sales you are transferring to.
Use strong, decisive language when writing a resume summary statement, such as "Experienced sales professional with 10 years of proven sales in the software industry." Once you have given an overview of your sales career in paragraph form, include a list of relevant sales achievements and accomplishments in a well-organized table underneath it.
Tips for Writing
Specificity is the most important part of writing a resume summary statement for a salesperson job. Retail and other sales employers are interested in hiring salespeople with demonstrated expertise, such as leading a sales team of more than 100 representatives or increasing sales by 50 percent in a single year. The more objective evidence there is of your ability to sell a certain product, the better employers can gauge your abilities.
If you want to work for a company that sells kitchen equipment but your experience lies within an unrelated niche, such as software, focus on ways your selling methods would transfer well to this new area. For example, mention your cold calling experience or your familiarity with promotional incentives, such as online promo codes.
Examples of a Salesperson Resume Summary Statement
Consider the following examples when formatting a salesperson resume summary statement:
- Experienced sales professional with 10 years' experience in the technology sales industry. Excellent communication and people skills. Charismatic with a proven record of computer and tablet sales. Analytical thinker and strong negotiator.
- Enthusiastic insurance salesperson with a passion for educating consumers on policy information. In-depth knowledge of the life insurance sector and relevant policies. Three-time recipient of the Miller Award for Excellence in Insurance Sales. Team- and goal-oriented.
- Determined manufacturing parts salesperson with strong negotiation skills and in-depth knowledge of the automotive industry. Strong leadership skills and commitment to improving team quotas and building meaningful goals. Ability to work well under pressure. Fluent in French and Spanish.
The tips and tricks on LiveCareer may be able to help you when writing a resume summary statement that communicates your unique sales qualifications in a dynamic and insightful way.