Writing a resume summary statement allows you to emphasize all of the qualities, characteristics and achievements you have in the public relations field. You can show off what you've done in previous public relations positions, which can very well get your foot in the door with a potential employer. Summary statements have replaced the resume objective as the topmost section on a resume; recruiters in the public relations field prefer summary statements over objectives now.
What to Include in a Public Relations Resume Summary Statement
Now that you're writing a resume summary statement, you need to know what to mention to better your chances at securing that public relations position you've been eyeing. Include your marketable public relations skills, specific achievements or accomplishments in your past public relations positions and the level of experience you have in the public relations field. Do you have a proven track record of handling PR events, managing public relations clients or doing something else that is fitting for the PR field? Think back on your previous experiences and brainstorm for the areas of expertise you have in your arsenal.
How to Format a Public Relations Resume Summary Statement
Now that your brain is churning out ideas for what you can include when writing a resume summary statement, it's time to actually format it onto your resume. Put together four to six discernible statements from the skills, achievements and experiences you want to include in your resume summary statement. Then, put those strongly worded and descriptive statements together into one smooth paragraph, and you've got a resume summary statement that can distinguish you as a viable candidate.
Tips for Writing a Public Relations Resume Summary Statement
There are a few important things to remember when you're writing a resume summary statement focused around a public relations position. First, make sure not to be vague. Try to be as specific as possible without overwhelming the recruiter with too much information. For example, "10+ years' experience with corporate media presentations" sounds much better than simply, "Experience with media presentations."
If writing a resume summary statement is difficult because you can't think of any specific skills, achievements or experiences related to public relations, ask yourself a few questions. What skills have you used in the past for public relations that you really enjoyed using? At your last public relations job, what was the last thing your supervisor gave you praise on? It's easy to forget about the accomplishments you achieve and the skills you use when you're doing them every day.
Examples of a Public Relations Resume Summary Statement
Marketing professional with a skill for designing and implementing new media campaign ideas. Demonstrated ability for handling live events, speaking to large crowds with confidence and establishing endorsements. Proven track record of retaining media relationships. Four-plus years of public relations and communications experience.
Corporate media expert with a decade's experience in crisis communications, digital and international marketing and press releases. Secured contractual agreements, client endorsements and strategic partnerships. Extensive communication skills in two languages. Demonstrated ability to handle large presentations, speeches and important market launches.
Accomplished marketing executive with expertise in digital media, corporate presentations and crisis communications. Eight-plus years' experience with training media recruits. Secured multiple strategic partnerships, contractual obligations and celebrity endorsements.
When you're writing a resume summary statement to try and lock in a position in the public relations field, you may find the tips and tricks on LiveCareer useful.