A small reference in resume can sometimes generate high impact. And at the very least, a recognizable name or acronym can inspire questions and generate conversation during an interview. Keep these considerations in mind.
1. Lean on Your Connections
If you share any personal connections with the manager who may be reading your resume, mention them upfront. Don't suggest these people are your best friends if that's an exaggeration, but within the realm of tact and honesty, don't fail to point out a connection that might help you. Some of your phrasing might sound like this:
"During my tenure with Qualco, I had the honor of working with Sally Johnson, who supported you during your participation in the Alpha Project."
"I work closely with Sally Johnson, your former colleague, and she mentioned that you department is now searching for an experienced account manager."
2. Include High Profile Previous Employers
If you once held a position with a high-profile or well-known employer in your industry, mention this, even if the details of the job don't directly relate to the position at hand. By the same token, mention all large, notable, or high-profile clients and projects that you're proud to associate with your name. Some of these references might sound like this:
"I gained early and important exposure during my first professional position with Hubbard and Turtletub, the firm that designed the two tallest high-rise structures in the Jacksonville metro area."
"During my tenure with Qualco, I was honored to participate in the X project, providing essential support that helped the company land a 50 million dollar contract."
3. Awards, Grants, and Special Forms of Recognition
Don't fail to mention any proper nouns associated with an accomplishment your employers might recognize. If you won the Eddie Johnson Memorial essay contest in college, your potential corporate employer may have no familiarity with this award and may not be able to place this accomplishment in a context. But the opposite may also be true. Mention it just in case. Try phrasing that sounds like this:
"Received top honors in the Eddie Johnson Memorial Essay Contest, an annual statewide competition sponsored by X University. My essay on citizenship was selected from a pool of 5,000 competitors and resulted in a 500 dollar scholarship."
4. Software Platforms & System Implementations
Your readers may not be familiar with your current company's proprietary document management system, and they may not recognize the complex ERP implementation you supported in 2007. But mention it anyway. Consider language that sounds like this:
"Provided critical support during the hospital's system-wide upgrade to ABXY, an integrated EMR system that allows all ancillary facilities to access a secure, unified data platform."
Explain, Don't Assume
Don't miss a single opportunity to push your resume ahead of the competition, and keep in mind that a single recognizable word or phrase can have a powerful impact on both human readers and keyword scanners. For more information and guidelines that can help you make the most of your impressive background, explore the resources on LiveCareer.