Modern resumes typically include a summary statement that provides insight into the abilities, achievements and special skills that you can offer your prospective employer. Experts agree that the process of writing a resume objective for each company doesn't provide enough information to make it a worthwhile addition to your resume. It doesn't help you differentiate yourself from other applicants, and it offers information the hiring agent already knows.
How You Used to Write a Marketing Resume Objective
The practice of writing a resume objective for a marketing specialist involved researching the company to find out the available positions. Your resume objective essentially told your prospective employer that you wanted the job, and you typically provided a brief explanation of how the company could help you achieve your career goals. It was a way for a company to determine your level of commitment, and it let the company know you had an understanding of the company's openings.
Marketing is a field that requires knowledge of culturally significant events. It also requires the ability to effectively persuade targeted groups of people. When writing a resume objective, aim to keep it no longer than two sentences. Explain to the employer the type of position you want, and indicate a reason why working for the company would benefit your career goals. The following example shows how you might go about writing a resume objective:
Marketing specialist specializing in mass media, communications and project management.
How to Write a Marketing Resume Summary Statement
The summary statement acts as a brief overview of the most important aspects of your resume. It gives the employer insight into your personality and your overall effectiveness in the field of marketing. The resume summary statement differs from the process of writing a resume objective since you explain why the company should hire you. The emphasis gets placed on how you can help the company succeed instead of what the company can offer you.
A good summary statement indicates your years of experience, provided you have a long enough work history to sound knowledgeable. The statement should also cater to the culture of the company so the employer feels that your addition would help complement the existing crew. Include some keywords related to your field, and write the statement in paragraph format. Use fragments for the purpose of clarity, and avoid using third person anywhere on the resume. Instead, aim for a first-person style without the pronouns.
The following summary statement can address many of the employer's questions about you without requiring an analysis of your resume. The summary statement makes it possible to highlight the most critical characteristics, and it can help set the tone for the rest of your resume.
Experienced and dynamic marketing specialist with experience in promotion, public relations, staff management and the targeted media placement of key advertising campaigns. Develop strategic media communications, and foster a community environment with coworkers to meet deadlines and resolve creative differences in an efficient manner. Cultivate and maintain important industry relations, and known for completing projects on short deadlines.
Creating a resume summary statement improves your odds of getting in the door for that first interview. Putting a unique twist on your resume can take time, but the benefits end up paying for themselves when you land the job of your dreams.
The resources available at LiveCareer can help applicants write an effective summary statement using a combination of tools, templates and community support.