An account manager oversees the sales in a particular company and builds relationships with specific customers. In general, a customer will maintain a relationship with a single account manager throughout their association with the company. The account manager must understand the client's needs and create a plan to satisfy their demands.
While the requirements of the position will vary depending on the size of the organization and the nature of the industry, the primary responsibilities are generally the same.
Account managers must interact with the sales team to generate sales and meet goals and deadlines, coordinate with the client and the company to establish budgets, and identify new sales opportunities for and solve conflicts with existing accounts.
Because they interact frequently with clients, it is important that an account manager be personable. They must also have an aptitude for sales, and most employers will expect applicants to have a degree in marketing, business or a related field.
Job seekers who are interested in a position in account management should prepare carefully before interviewing. They should research the company thoroughly to understand its products and services, mission and culture. They should also practice common account manager interview questions and answers.
What Qualities and Skills Make An Account Manager Successful?
This question asks you to show that you understand how to fulfill the duties of the position. Your response should include three parts:
- Discuss three or four traits that contribute to an account manager's success. You might describe the importance of market research, communication skills or the ability to negotiate.
- Describe how those qualities can be beneficial when working with this specific company's clients. If you have done your homework then you will know something about the accounts that they service, and can give specifics on how the traits you've described can help you to meet their customer's needs.
- Share experiences that illustrate that you possess these qualities. Outline an experience or achievement where you demonstrated the qualities you've listed in specific, quantifiable terms.
Describe A Time When You Did Not Met Your Goal.
The ability to meet goals and deadlines is important for an accounts manager. If you have legitimately never failed to meet a goal then feel free to share this achievement, but don't stop there. Explain several factors that have enabled you to maintain your excellent record. If you have failed to meet a goal in the past, describe the most salient points of the project and outline the steps that led to failure.
Then, show the interviewer that you are the kind of person who can learn from their mistakes by detailing how you would approach the problem differently in the future to elicit a better outcome.
Whether you have failed to meet a goal or have a perfect record, be sure to detail a strategy for meeting goals that has worked well for you in the past and that you believe will serve you well in this position.
What Steps Would You Take To Increase Revenue For This Company?
Every employee plays a part in helping the company to generate revenue. The interviewer may ask this question to learn more about the sales and customer service methods you typically use and also to determine whether you have anything new to offer their organization.
Again, reference instances of success from your past, detailing the outcome in specific, measurable terms. Your response may also include some discussion of the role of market research, effective communication and collaboration with the client, the sales team and other departments within the organization.
When interviewing for a position as an account manager, be sure your responses are tailored to the specific services and products provided by the employer. Reference past successes and be prepared to offer detailed plans for meeting goals and increasing revenue. The account manager interview questions and answers should show the interviewer that you are the best candidate for the job.