What do marketing hiring managers want to see from entry-level talent? In professions such as marketing, the importance of the entry-level marketing cover letter cannot be overstated. A marketing resume package for an entry-level employee is often the first piece of corporate marketing that employee has created. That makes the entry-level marketing cover letter the employee's first introduction to the corporate world and it has to be impressive if it is going to work.
Customize every cover letter
An effective marketing plan is aimed directly at a focus group using a significant amount of market research. When you put together your entry-level marketing cover letter, you need to show marketing hiring managers that you understand how marketing works by customizing each letter for each employer.
Your cover letter should include some information about the company's latest projects and the skills you have that would relate directly to what the company is doing. Your entry-level marketing cover letter can show that you understand the marketing process and know exactly how to use it when creating important documents.
Use short sentences throughout the letter
The hiring manager who gets your resume package has already reviewed dozens of resumes today. The hiring manager has seen resumes printed on different colored paper, and the manager has seen resumes with photos of the candidates printed on them. But what that hiring manager is really looking for are resumes with substance to them. That is why your entry-level marketing cover letter is so important to your chances of getting the job you want.
Your cover letter needs to grab the attention of the hiring manager with short sentences that explain why you would be a great fit for that particular organization. The hiring manager will only scan the first few words of your cover letter to see if the content is interesting, but you can inspire the hiring manager to keep reading with concise sentences that offer plenty of substance.
Use a format that is easy to read
We have discussed how your entry-level marketing cover letter will be competing with several others for the attention of a single hiring manager and that is why you need to use a format that is easy to read. A cover letter format that puts all of the information the hiring manager is scanning for in places that are easy to find will help to get your letter read above all of the others. If you keep in mind that the hiring manager will initially be scanning your cover letter, then it becomes easier to format your letter so that it grabs the manager's attention.
Your entry-level marketing cover letter is the first important piece of work you will do in the corporate world. By focusing on the elements that are important, you will be able to create a letter that outlines your qualifications and inspires the hiring manager to read more.
The best place for you to start is at LiveCareer, where you can find Cover Letter Templates and Cover Letter Examples to use when putting your resume package together. The resources at LiveCareer are free to use and they were created by professionals who can help you to land that first big marketing job.