- Is the economy to blame or could a tenacious National Accounts Manager make the difference for you?
In less than 12 months, I've already helped a Fortune 100 CPG company land a $10M buy on a new designer water brand and expand the size/value of an underperforming category.My tenacity and enthusiasm persuaded previously discordant manufacturing, distribution, and internal brand teams to be "on the same page," while concurrently winning the ear of Wal-Mart buyers for seasonal promotions that helped us exceed our goals by more than 12%.The initiatives earned applause from my senior VP and were introduced to other Wal-Mart teams to expand their sales by as much as 27%.Interested? May we talk?Final ThoughtsCompare and contrast the style of this 5-point power note to a typical cover letter (see cover-letter samples). At 116 words in length, it's about one-third or even one-quarter the size of most cover letters (perfect for a short email, in which the reader doesn't have to scroll excessively to read the entire note). It doesn't recite or regurgitate information from an accompanying resume. It conveys the one-two power punch of both a value proposition and a compelling personal brand. It's short on "I's" and long on the "WIIFM" (What's In It for Me, from the employer's perspective). The letter could stand on its own, absent a resume, to get the attention of a hiring manager. It's easier and faster to write than a traditional cover letter, especially with the five simple steps outlined above. To your success and significance!
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search terms by going to our Job-Seeker's Glossary of Job-Hunting Terms. Susan Britton Whitcomb is the Career Coach's Coach. Founder and president of The Academies (including Career Coach Academy, Job Search Academy, and Leadership Coach Academy), she and her team have trained and certified hundreds of career coaches and job search strategists since 2001. She is co-author with Deb Dib of the G3 Program: Get Clear, Get FOUND, Get Hired! Coach program -- preparing resumes and more for the mobile marketplace. She is the author of seven careers books, including Resume Magic, Interview Magic, and Job Search Magic (JIST). Learn more about Susan.