Page 43 of the Cover Letter Tutorial
Networking Your Way to Irresistible Cover Letters:
A referral cover letter can be the most effective kind of letter of all, not only for the attention it commands but because the recipient would consider it rude not to interview someone referred by a mutual acquaintance.
The power behind the referral letter comes from the power of your network — which is why developing a large and strong network of contacts is an essential part of job-hunting.
Follow this link for examples of the referral and self-referral approaches for cover letters.
Lost? Check out the Map to the Cover Letter Tutorial… or go to the home page of the Cover Letter Tutorial for Developing Stunningly Effective Job-Search Cover Letters.