Page 37 of the Cover Letter Tutorial
Demonstrating Knowledge of the Employer and/or Industry:
One of the most frequently missed opportunities in cover-letter writing is showing off what you know about the employer’s company — or even the industry in general.
Since very few job-seekers show what they know about the company/organization/employer in their cover letters those that do are bound to stand out.
Follow this link for excerpts from letters that demonstrate employer knowledge and in some cases flatter the employer.
Lost? Check out the Map to the Cover Letter Tutorial… or go to the home page of the Cover Letter Tutorial for Developing Stunningly Effective Job-Search Cover Letters.