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A mistake can make your resume stand out and not in a good way. That is why we have consulted with the experts to take a look at this marketing communications strategist resume sample and identify some of the common errors made in it. This will help you to learn what not to do when writing your own resume.
Sell Yourself in the Summary
One of the most common issues people have is misunderstanding what the summary section is and how it should work. In this sample resume, the summary looks like this: Organizationally focused marketing/communications strategist with over 10 years of marketing, product, corporate communications and event management experience. There are several issues with this summary. First, the summary is not like the old objective that used to be included in a resume. The summary should offer more information. It is your chance to really sell yourself so you want to highlight your most important characteristics and skills. It should be four to six sentences long. You want to write it in first person, too.
Accomplishments Shouldn’t Be Job Duties
Many people also misunderstand the accomplishments section. Here is this section from our example resume: ACCOMPLISHMENTS Team Member for weekly e-newsletter Redesigned Employee Referral Program Redesigned Company Intranet Managed Bernard Hodes and J. Walter Thompson agency accounts Former Marketing/Promotions Director for major market Television and Radio station. This section reads mostly like a list of job duties. There isn’t a lot that is standing out as being a great achievement. The accomplishment section is where you really toot your own horn by highlighting the most important things that have happened in your career. Something like being a team member for a weekly e-newsletter doesn’t really seem like that big of an accomplishment. However, if this applicant was chosen as a team member to work on the highly competitive weekly e-newsletter, then this sounds a bit more like something to brag about. Make sure you are wording your accompaniments so they sound like something amazing that you should be proud of. Use quantitative data whenever possible because numbers grab attention and allow someone to get a better idea of a situation. For example, the redesigned company intranet seems like just another standard job duty, but if instead it said redesigned company intranet to save company $25,000 a year, then that would be a great achievement worth noting.
Make Sure the Experience Section Is Clear
The experience section should be organized in a clear way. The experience section of this sample resume is a little confusing and hard to follow because it doesn’t follow a good format. For each job or position held, you need to have your work dates, job title and company name and location. Then you need to list your accomplishments, duties and responsibilities for each job in a bullet list. Here is the first entry from the experience section of the sample resume: 01/2011 to Current Media Consultant (Intermittent) YOLANDRA Employtalent@gmail.com ByronSpeaks.com ? Oakland, CA. *Publicist and media coordinator for nationally syndicated Oakland Tribune columnist and author of ” StripMall Patriotism” and 1963: A year of Hope and Hostility.” www.1963hopeandhostility.com *Strategy and coordination of book signings, speaking engagements, online media, web site functionality and aesthetics, radio and TV appearances i.e. CNN, NPR, Black Renaissance, Tavis Smiley etc. Media ConsultantByronSpeaks.com ? Oakland, CA. *Publicist and media coordinator for nationally syndicated Oakland Tribune columnist and author of ” StripMall Patriotism” and 1963: A year of Hope and Hostility.” Strategy and coordination of book signings, speaking engagements, online media, web site functionality and aesthetics, radio and TV appearances i.e. *CNN, Black Renaissance, Tavis Smiley etc. Marketing Communications Specialist III /Field LNational Semiconductor ? Oakland Santa Clarita, CA. *Managed internal/external creative resources Drive project tasks and objectives across IT services, marketing peer groups, administration and outside agencies within budget and projected completion dates. *Supplied marketing communications organization with tactical strategy for market programs Create and share digital updates through social channels including Twitter, Facebook and others Created associated content and messaging Liaison to cross-function areas: Customer Care and Order Management Provided support for internal direct mail projects Managed photo/graphic library Collateral management and production – fulfillment of literature orders Provided back up support for events team during major market conferences and shows World Wide Marketing and Sales Corporate Identity Manager Conduit between Global Staffing and Corporate Marketing and Communications Strategist – Team member in the development of tactical marketing communications plans working with product managers and vertical teams. The first major issue is there is one date of employment given for three different positions. This is confusing because it isn’t clear if all these positions were held at the same time or if they were just held some time in the date range given. Second, while the duties and responsibilities are given in a list format, the points are too wordy. They need to be more concise and each bullet point should only contain one duty, responsibility or accomplishment. Lastly, some of the duties listed don’t make a lot of sense. For example, under the second entry, the last point says CNN, Black Renaissance, Tavis Smiley etc. It isn’t clear what this means. Bullet points need to start with an action verb that tells us what you did. Did the applicant appear on these shows? We don’t know because it doesn’t tell us. Looking over these common mistakes should help you to better understand how to create a resume that is easy to read and understand. You are now ready to create your own outstanding resume using QuintCareer’s Resume Builder.