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Even if you have a title as impressive as “marketing CEO” you may still have simple problems with your resume that make it less powerful and more easily forgettable. The following marketing CEO resume sample has been dissected by resume building professionals to deconstruct the problems. These problems are then explained for your benefit so that you can have a finely-crafted resume to land that dream job with.
Use bullet points
Many resumes do not correctly utilize bullet points as they should. Bullet points can make a surprisingly drastic difference in how your resume looks and reads. Bullet points help to divide up important lines of content that otherwise would run messily together and be less comprehensible. WRONG: Founder/CEO 08/2006 ? Current Girlpower Marketing Orange County, CA Formulated a comprehensive business plan complete with clear and actionable sales goals and targets. Researched market competitors and industry trends to identify potential new products and services. Leveraged social media platforms to promote business and engage potential clients. Utilized social media platforms, including GirlTalk blog to create reputation as national thought-leader in the marketing to women space. Became recognized for expertise in both the mom and boomer women’s markets. Client projects have included the launches of Little Einsteins (co-branded with Disney), 8th Continent Soymilk and Seneca SnacksOatmeal & Fruit. RIGHT: Founder/CEO 08/2006 ? Current Girlpower Marketing Orange County, CA
Bullet points help to point out highlights that you want your employers to notice. Keywords also stand out more when separated by lines of bullet points.
Properly order your sections
More voluptuous resumes may have a harder time organizing all of the relevant information into just a few key sections- but they have to. Having too many miscellaneous sections with miscellaneous details is confusing and makes the important information easier to miss. WRONG: Executive Profile Skill Highlights Professional Highlights Professional Experience Education Awards Clients Professional Training & Development RIGHT: Summary Skills Achievements Professional Experience Education Client lists can be included in work experience sections while achievements and professional highlights often go hand-in-hand. It’s a wonderful thing to have too many qualifications to fit onto one page, but try to be as brief and clear as possible to make yourself stand out.
Expound upon your college education
If you have the space to do so, you should always include relevant highlights and details about your experience in higher education. Internships, coursework, and campus engagement are suitable topics of discourse if they have a relevance to the job at hand. WRONG: Education Bachelor of Arts: California State University, Chico – Communications Chico, CA, USA Incomplete: California State University, Chico – MA – Communications Chico, CA, USA RIGHT: Education Bachelor of Arts: California State University, Chico – Communications Chico, CA, USA -relevant coursework -relevant internships Incomplete: California State University, Chico – MA – Communications Chico, CA, USA -level of completion -relevant coursework -relevant internships High school education, on the other hand, should almost never belong on a professional resume. However, any higher education is of interest to a potential employer, and you would do well to explain it briefly if you have the room to do so. Fashion your resume into an unforgettable document with QuintCareer’s Resume Builder. There’s never a wrong time to remake your resume into something more powerful and modern.