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Brand management is a field that requires the coordinated juggling of many relationships, activities and skill sets. If you have worked in this area, then you no doubt have acquired a vast amount of experience with a unique range of expertise. While your people skills will no doubt serve you well in an interview, getting to the interview should not be a preventative hurdle. This is why our specialists have gone through a real Brand Ambassador resume to highlight some of the pros and cons we frequently see. Take note of these examples to avoid a few pitfalls and produce a resume that is sure to get you the notice of your next employer.
Summary should be four to six lines
The summary is the very first impression you will make on your prospective employer. This is the part that sets the tone for the rest of the resume, and it should be used to tease what you have to offer, tantalizing the hiring manager to read further. Trying to accomplish this in just two lines or fewer is extremely difficult. While it can be tempting to cut this section short to make more room for the others, taking the appropriate amount of space for the summary is one of the best ways to ensure that your entire resume is read. Wrong: Coordinator and Brand Ambassador bringing countless long-standing relationships in the entertainment, advertising and PR communities. Comprehensive background in television, promotions, and marketing. Right: Coordinator and Brand Ambassador bringing countless long-standing relationships in the entertainment, advertising and PR communities. Passionate people person dedicated to forming, improving and maintaining professional relationships. Comprehensive background in television, promotions, and marketing. The additions are small, but they add a little more personality to the summary. This gives the reader a stronger personal association to form with the rest of the resume.
Aim for five to eight bullets per experience entry
As you likely realize, the experience section often carries the most bulk and weight in a resume. The key to this section is to get the volume just right. In general, listing fewer than five points per job makes the quality of work or experience gained seem lacking. Conversely, too many more than eight bullets will offer too much information and make the read feel tiresome. If you do find yourself having trouble coming up with enough points, remember that is acceptable and even encouraged to cite specific examples of success in your past employment.
Make use of a skills or highlights list
No matter your level of experience, you have value to offer any employer. The whole point of a resume is to convince an interviewer or hiring manager of this truth. The experience provides the details and the summary entices a read. A skill or highlights section is like an extension of the summary in that it lets an employer see your best attributes at a quick glance. This will encourage them to see the details of these highlights in those deeper experience lists, and it will take that even further in leading them to ask questions directly in an interview. A skills list should be in a table/bullet format with short entries. This is the place to pack your resume full of keywords to make you more visible in computer or online searches. You can have a large number of bullets, but if the list exceeds eight points, consider using multiple columns. Example: Highlights:
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