Ways to enhance your cover letter’s wording:
- As cover-letter author Jimmy Sweeney writes, “Choose words that show enthusiasm and passion for the position you seek. Then, carry this passion into the interview with you.”
- Add credibility to value judgments you make about yourself by attributing them to a professor or former employer(s)? For example:
My former employers can attest that I am a motivated hard worker.
- Take advantage of your networking contacts by referring early in the letter to someone the employer knows:
Joe Randell suggested I contact you about the project-manager position you are currently advertising.
- Use PEP Formula – describe the Profitability, Efficiency, and Productivity you will bring to the organization.
- Describe accomplishments and give examples of achievements that demonstrate your skills wherever possible. Whenever possible, don’t just offer unsubstantiated value judgments about yourself; use concrete examples to demonstrate your claims. Example:
I demonstrated my strategic ability when I successfully developed a direct corporate sales program and a corporate affinity program for ToyVillage.com.
- As in your resume, try to quantify your accomplishments in your cover letter, such as:
I increased sales by 25 percent.
- Use “superlatives” and “firsts,” as in this example:
Commissioner Castor said I was the best speechwriter she ever had.
- Action verbs are just as important for cover letters as they are for resumes. See Chapter 5.
I was the first sales rep in my company’s history to exceed my quota by 300 percent.