Have you avoided rewriting/rehashing your resume in your cover letter?
Have you avoided describing your personal objectives in vague terms?
Have you avoided listing hobbies or interests unless relevant to the position?
Enhancing the Value of your Cover Letter as a Job-Search Marketing Tool:
Have you added more credibility to the value judgments you make about yourself by attributing them to a professor or former employer(s)? For example, “My former employers can attest that I am a motivated hard worker.”
Have you presented your Unique Selling Proposition? See this page of our Cover Letter Tutorial.
Have you made use of the use of PEP Formula? See this page of our Cover Letter Tutorial.
Have you listed accomplishments? See our article, For Job-Hunting Success: Track and Leverage Your Accomplishments.