- Do speak to the requirements of the job, especially when responding to an ad.
- Do keep your letter brief. Never, Never more than one page, and it’s best to keep it well under a full page. Each paragraph should have no more than one to three sentences.
- Do tell the employer how you can meet his or her needs and contribute to the company.
- Do distinguish your cover letter from those of other job-seekers by quantifying and giving examples that amplify and prove the claims you make in your letter.
- Do try to answer the question that the employer will be asking while reading your letter: “Why should I hire this person?” Answer with your Unique Selling Proposition.
- Don’t rehash your resume. You can use your cover letter to highlight the aspects of your resume that are relevant to the position, but you’re wasting precious space — and the potential employer’s time — if you simply repeat your resume.
- Do avoid negativity. Negativity never has a place in a cover letter.
- Do be sure the potential employer can reach you.
- Do avoid the three most common cover letter mistakes.
- Do use action verbs.
- Don’t forget to personally sign the letter, preferably in blue ink.
- Do use e-mailed cover letters, but keep them shorter and more concise.
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