Quintessential Careers Press — Storytelling That Propels Careers:
Communication Change Continuum in Organizations
ica” color=black size=-1>The continual shifting of the cast of characters within organizations forms the basis of a model that I call the Communication Change Continuum in Organizations.
The outside circle of this model represents the organization. The middle circle represents constant organizational change, which is both cause and effect of turnover among organizational members, and turnover is represented by the innermost circle. Within the changing organization are members dealing with change and gaining new skills that they can take to their next organization or apply toward advancement at the current organization. Outside the circles are extra-organizational individuals who are leaving the organization, spurred voluntarily or involuntarily by organizational change. Also outside are extra-organizational individuals seeking to take advantage of opportunities created by organizational change to enter the organization.
Organizations are dynamic; they undergo constant flux and change. Individuals within organizations can facilitate change, ease the stress of change, and help achieve organizational goals by effectively communicating with other individuals within the organization through storytelling.
Change is both a cause and effect of employee turnover. The exodus of employees from changing organizations creates the need for new individuals to enter. Before their departure, however, these employees have gained skills to enable themselves and the organization to cope with and communicate about change. They then have the opportunity to communicate — through stories — the applicability of their change skills to new employers.
Since change is a pivotal constant in organizations, individuals passing through organizations inevitably experience change and then exit organizations better equipped with change skills to begin the cycle anew. The effectiveness with which they communicate their newly gained change skills can be a key factor in their success in entering new organizations. Storytelling can be valuable way to communicate change skills.