Writing for MarketingProfs.com, Debbie Weil says that “if ever there were a perfect tool for the job hunter, blogging is it.”Â Weil advises blogging about a topic you’re passionate about, writing short and frequent entries, ensuring correct grammar and no misspellings, organizing your blog well, and including key contact information so employers and recruiters can find you. Halavais suggests blogging with the idea of attracting people in the same profession as well as reading and commenting on other blogs.
Examples of individuals with a well-branded online presence include Nina Burokas, who operates a blog and begins her personal story by writing: “Nina Burokas is a freelance writer and blogger and the founder of Digerati Marketing. She is interested in ideas, collaborative ventures and building exceptional organizations.”Â
Story-supported personal branding should be at the heart of your efforts to propel your career, with consistent branding pervading your resume, cover letter, portfolio, interview responses, and all career-marketing communication. Let you brand support your story, and your story support your brand. Personal Branding Resources
Andrusia, D. & Haskins, R. (2000). Brand Yourself: How to Create an Identity for a Brilliant Career. New York: Ballantine. Godin, S. (2005). All Marketers are Liars. New York: Penguin. Hilicki, C. (2005). May I Have your Attention, Please? Build a Better Business by Telling your True Story. Hoboken, NJ: John Wiley & Sons. Peters, T. (1999). The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an “Employee”Â into a Brand That Shouts Distinction, Commitment, and Passion! New York: Knopf. Quintessential Careers: Tools for Career Networking on the Internet