- Stories that capitalize on networking contacts:
- I enjoyed your recent informative presentation at St. Leo College and was so impressed with your knowledge of trends in pharmaceutical sales. Your talk inspired me to research Hoechst Marion Roussel further. I discovered that my professional demeanor and sales talents would be an excellent match for the world’s third-largest drug company. Noticing that Hoechst streamlined its labor force in 2007 demonstrates to me that you emphasize quality rather than quantity, a philosophy that aligns directly with my characteristics. I’d love to tell you more about how my solid academic performance, work ethic, drive, organizational skills, and strong interest in the pharmaceutical industry demonstrate my ability to attain outstanding results for your company.
- Back in January, before I relocated to the Bay Area from Ohio, I wrote to you about the possibility of employment with your dynamic company. You generously took the time to reply with an extremely kind letter. You said that with my qualifications, I should have no difficulty finding a job. Having felt such a warm rapport with you from your very nice letter, I thought you might like to know that I’ve completed my relocation and am ready to enhance the success of a company like yours.
- Stories to explain unusual or potentially negative situations. It’s very difficult to explain in a resume such situations as relocation, extended family-leave time, sabbaticals, illness, disability, unemployment, travel, returning to employment after business ownership, and other employment gaps. The cover letter lends itself much better to these situations, but they represent another area for careful handling. You don’t want to tell stories that raise more questions than they answer. Nor do you want to call undue attention to an issue that may not be important to the employer. Certainly, do not belabor the special-situation story. See examples that follow.