An alternative to video is a slideshow about yourself and what you have to offer an employer. LinkedIn has added Slideshare and Google Presentations applications that enable you to feature your portfolio items, work samples, and accomplishments in slide form and embed the presentation in your LinkedIn profile.
See Dan Schawbel’s how-to article on creating a social-media resume for more ideas on using multimedia in the job search.
The jury is still out on whether these multimedia forms will become job-seekers’ primary job-search communication currency, but the Millennial-driven lust for multimedia suggests they may.
In the meantime, opportunities increasingly abound for candidates to learn about employers through online videos. The importance of video for recruiters and employers is as a communications medium to show candidates what their organizations are like and what it’s like to work there. Video is often the best way to answer the candidate question, “Why should I work here?” Employer videos are proliferating on sites such as YouTube, company career sites, and sites like CareerTours (and portions of sites like Monster) dedicated to employer videos.