Write well! If your writing is not engaging or if faulty grammar, spelling, and punctuation make your blog entries hard to read, your blog may do more harm than good in your effort to get yourself employed. Porter notes that blog readers care more about ideas than perfect writing. I see many flaws in the writing of those who’ve succeeded in getting jobs through their blogs, so I suspect Porter is correct. But it’s also quite possible to cross a line into writing that is simply unreadable.
Make your blog archive a living archive. Past entries in your blog don’t have to remain static. You can go back and make revisions, as well as update previous material to keep it fresh. Just as it’s advisable to keep your resume updated, keeping your blog current propels you to the cutting edge.
Syndicate your blog. Syndicating your blog is only indirectly a way to use it as a resume and relates more to distribution than content. (See an explanation of RSS, a software commonly used to syndicate blog content.) Syndication ensures that more people have access to your blog than if you didn’t syndicate. The better known you and your blog become, the more likely you might be sought out for a job opportunity. Syndicating your blog is a bit analogous to using a resume-blasting service to disseminate your resume, except that syndicating is much less annoying to recipients, who can choose whether to subscribe to your content. A variation on syndicating is providing a feature on your blog in which readers can receive an e-mail notification of a new posting. Also include the Web address of your blog on your business cards and e-mails and spread the word about it in networking situations.
Be sure your blog can be found. List it in major blog directories, such as Technorati.