Tell interesting stories about projects you’re working on. A blog gives you far more latitude than a resume to tell a compelling and detailed story about the kinds of projects you would normally list on your resume. Writers are consistently exhorted, “Show, don’t tell.” Resumes are about telling, while blogs are about showing, and here’s an awesome (and successful) example, posted by Matt Coddington on his blog, MattCoddongton.com.
Because of my age and lack of formal experience in the industry, I would like to present you with a case study of my work rather than a conventional resume. This case study will be of my most recent website. It is a blog in the online business niche that is only 4 months old yet has already become an authority in the field and gained widespread recognition: Net Business Blog.
Bob Sutton, a commenter on one of the blogs discussed earlier in this chapter suggests the kinds of questions a reader have in mind and to which a blogger can provide answers by detailing professional accomplishments: “What can I conclude about the writer’s critical faculties? Are his judgment or perspective distinctive or valuable to me? Does he wield influence? What does his use of language or other cultural tools say about him? How does he handle spontaneity?” Adds Henry Copeland on BlogAds: “Other important factors get recorded: do we play well with the other children in our class? do we share credit? do we collaborate? listen? articulate? admit mistakes? grow?”
Be careful about blogging while employed. While your blog is a great medium to describe your work and accomplishments, some employers have policies that prohibit employees from revealing anything that goes on in the organization. Be sure you know your employer’s rules before blogging about inner workings of the firm.
Be professional. Yes, you can have more freedom of expression in a blog and write more conversationally than in a resume, but be sure to represent yourself in your blog the way you would truly like to be seen by employers. As Joshua Porter writes in his blog, Bokardo (referenced earlier in this chapter), “Your blog is serious business. It has the power to completely sway someone’s opinion about you.” Echoes VanFossen, “Your blog shows the world what kind of employee or consultant you are.”