Tell specific employers how much you want to work for them, as Carolynn Duncan did in her blog when she had her heart set on working for Provo Labs and blogged her way into a job with Why Provo Labs Is Hiring Carolynn Duncan. She blogged about why the company excited her so much and what kinds of problems she could solve for them. (She got the job but is now working elsewhere). Consider using your blog to express your passion for working for your dream employer.
Tell the world you’re looking for a job as Christian Crumlish did in a blog entry. The total of his three posts became a mini-narrative of searching for the job, culminating with his blog entry on his attainment of the new job two months later. He did a great job of employing classic networking techniques — he didn’t ask for a job; he asked for help and was specifically described about how readers could assist him.
I asked him to what extent he felt posting on his blog helped him obtain his new job. His response: It helped, I think, although it did not directly lead to the job I ended up taking. That came from a craigslist ad I responded to. I do think that my blog presence and my visibility (Googlability) was a factor in getting my new job, as my firm is looking to get its name out among the web savvy audience and they feel I can help with that. I’m very happy I put my job search into the public, because I think it strengthened my network. A lot of people gave me advice or passed along leads or sent my resume to their recruiters/HR people.
Update your blog regularly. Frequent blogging is key to gaining attention, remaining visible, and being seen as current on your topic.