Tell the world who you are and what you want to do. “Once you have a clear idea of who you are and what you want to do, you can start to tell the universe and attract the people who you would like to work with, talk their language and sell your future,” writes Blogging for Beginners author Margaret Stead, who has been advising clients to blog their resumes since 2002. Consider including such elements as a bio page and/or an About Me page in your blog. Rich Page has both (see bio), and his About Me page particularly conveys — in a FAQ format — a sense of who he is.
“NahLiz” has also successfully blogged her “who am I” story, along with her answers to oft-asked employer questions, “What motivates you?” and “Why should we hire you?”
Establish yourself as a thought leader in your field. Be purposeful and specific in choosing what you will blog about. Projecting confident expertise and current commentary about emerging trends can get you noticed by employers in your field. “When I started my blog, I knew I loved marketing but it helped me evolve towards specific topics I closely identify with (such as customer evangelism and community marketing)…” writes Mario Sundar on his blog Marketing Nirvana. “Blogging, I realized was a great way to effectively share thoughts, energize, and converse …” Sundar assures readers that blogging with purpose will deliver your “circle of interest,” the audience for your blog to you. Interviewing leading experts in your field and blogging about them will also raise your profile, notes Lorelle VanFossen on her blog, Lorelle on WordPress.