- A resume is still expected. Writing in his own blog, Joiner said, “Even if your blog rocks, part of being an acquirable ‘microbrand’ is knowing that when the right opportunity arises, you must be able to capitalize on it without giving your suitor pause to wonder what kind of ‘target’ refuses to jot down their credentials on paper.”
So, bottom line, which should you have — a resume or a blog? Both, for now. Many in the career field predict the death of the resume, but for now, it’s still expected in most job-seeking venues. But a blog, carefully handled, communicates 24/7 to a global audience your personality, passion, expertise, skill in expressing yourself, sense of humor, and often, your fit with a company or industry. While blogs are more embraced — and even expected — in some industries more than others, they comprise one more tool that will get your name and expertise out there and boost your job search.
Blogs also have the advantage of what Scoble calls Bloggings’s Six Pillars, six key differences between blogging and any other communications channel. Blogs are publishable, findable, social (because the blogosphere is one big conversation), viral (meaning they spread information quickly), syndicatable, and linkable (potentially many other blogs will link to yours). Of these pillars, only publishability and findability apply to resumes.
If you’ve decided you’d like to experiment with using a blog as a resume, consider these tips:
Include elements you can’t include in a traditional paper resume. Linked from his blog, The Bryper Blog, social media blogger Bryan Person offers what he has coined his Social Media Resume and notes that the resume include items not found in a conventional resume, such as:
- a link to Person’s portfolio on del.icio.us (a social bookmarking website), which in turn links to Person’s blog posts, podcast episodes, and conference presentations
- a pointer to his profile on LinkedIn, a business networking site
- a photo of Person
- an embedded episode of a podcast, a link to his shared items in Google Reader (an aggregator for blog and other feeds)
- a link to his photos on Flickr (a photo-sharing site)
- a link to messages on Twitter (which enables friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to the question: What are you doing?)
- a link to his profile on the social-networking site Facebook