Add Website/Blog URL to Everything. Once you’ve developed your Website — even if it is not perfect or if you have not added all the content you want to add — start a campaign to list it on anything that also has your name, such as a signature file for your email, on your resume and networking cards, and when you post content on other people’s blogs or in user forums.
Publicize Your Site Using Social Networking. If you’re like most Web-savvy job-seekers, you probably belong to at least one professional and social networking site (see Chapter 4). If you do not belong to any social networking or bookmarking sites, now is the time to find out where your friends and colleagues belong — and join them. Most of these sites have a spot where you can list your Website, so do so — and even invite your friends to visit your site and offer you constructive criticism on ways you could strengthen and improve the site. Learn more in our article, Five Strategies for Leveraging Your Online Social Networks.
Request Network Contacts Link to Your Site. A critical component of any good SEO strategy is a linking campaign — and if you want to increase the visibility and ranking of your personal Website, you’ll need to pursue this technique, too. While online businesses have used this practice for years to help build search-engine credibility, very few personal sites have started the practice. Provide links to the personal sites of your friends, family, and colleagues — and ask them to reciprocate with a link back to your site.
You might want to also create a “useful links” page that links only to high-quality sites related to your professional and personal interests. Most of these sites will not link back to you, but the outbound links still provide a value in search-engine rankings.