- Kimberlie Dykeman of Pure Soapbox, whose “About” page describes her as “one of those people you don’t soon forget. If her smile and laugh don’t get you first, her energy will. She is a woman on a mission. And her passion is overflowing, if not contagious. … Kimberlie exudes a charismatic, vivacious presence that has fueled a loyal following and countless success stories.”
- Kelly Rigotti of Almost Frugal, whose “About” page is in the form of a Q&A about her. (She uses only her first name on the site; we’d like to see her full name).
- Tsh Oxenreider, who offers inviting photos of herself and her kids on her blog, Simple Mom, and whose “About” page says: “My name is Tsh (it’s pronounced ‘Tish,’ and yes, that’s how it’s spelled on my birth certificate. No typo.). I’m a wife, a mom to two littles, an American expat, a graphic designer, a writer, an avid coffee drinker, and a friend.”
- “Johnny Jet,” whose travel-deal site is more commercial than personal but who does offer a meaty story about himself on his “About” page.
- Blogger Kim Mance. Her blog title is her name, and its subhead is “a writer, a traveler, a mom, and a wiseass.” She also offers a prominent “Bio in a box” on her opening page, which then links to a longer bio and photo.
- Colleen Wainwright, “the Communicatrix,” whose site uses strong visual branding — a black and white graphic that echoes the Tina-Fey-ish photo on her “About” page. There, she says, “Colleen Wainwright is a writer-teacher-whojamawhatsit who started calling herself ‘the communicatrix’ when she hit three hyphens.” Wainwright also has a good, social-media-optimized page called Find Me Elsewhere that contains links to her profiles on a number of social-media sites.
- Sales and networking guru Craig Elias, who gets bonus points for the domain name that is his own name, brands himself with the tagline “inform.instruct.inspire” on each page of his site. Elias has a nice “About” page that describes a number of roles he’s played — creator, originator, evangelist, co-founder, founder, and chief catalyst. A section entitled “What started as a passion turned into a business…” conveys his enthusiasm for what he does.
- Music marketer Bob Baker has a prominent section on his opening page called “What about Bob” that describes his key value proposition and links to a longer bio. Underneath this section is a video of testimonials about his books.