Here are some examples of a well-branded digital presence:
- Career Impact Strategist Lydia C. Fernandes, who notes on her eponymous site that her story is still unfolding.
- Social networking, Internet marketing, and new media expert Jennifer Goodwin, whose branded story at ThatJenGirl focuses on her two passions: making money on the Internet and being green, organic, holistic (and teaching others to do the same).
- “Chief Happiness Officer” Tina Su, who relates at her site Think Simple Now that she “left a high paying job to pursue my passion, and have dedicated my full time attention to studying the fields of personal transformation, fulfillment, healthy living and human potential.” Su describes her blog as being about “creativity, productivity, and happiness,” and her site comes up No. 1 in a Google search using those words.
- Entrepreneurs with something to say about the world of medicine, such as Bob Hawkinson, author of The Joy of Diabetes, who writes at the Web site of the same name, “I was lucky enough to be proclaimed diabetic in 1963 and it’s been a cake-walk ever since…yeah right.” And Trisha Torrey, who became an advocate for patients through her site after she was misdiagnosed with cancer. Torrey has also optimized her site well for search engines.
- Young entrepreneurs who got an early start on their branded online presence, such as Lily Capehart, whose story is told on the Web site Lizard-Ville. Lily “discovered she can ‘hypnotize’ lizards at the age of 10 and began to dress up and pose the lizards in miniature sets.” Similarly, Jason O’Neill, on whose site Pencil Bugs Jason relates that: “When I was 9 years old, I had an idea to make a product that I could sell at a craft fair. … I started thinking about ways to make homework just a little more fun. That’s when I came up with the idea for Pencil Bugs.”
- Comedians and humorists who project snarkiness in their online presence, such as Brandon Mendelson, Chad Riden and Ben Rosenfeld, whose site announces “Ben is an egomaniac who can’t share the spotlight with anyone. After he got booed at karaoke for the umpteenth time, Ben realized he had only two choices: performing stand up or playing tennis — and he can’t play tennis drunk.”