- Online career/job-skills portfolio
A portfolio published on the Web enables you to include links to all kinds of items that tell more about you, your capabilities, and provide evidence of your accomplishments (writing samples, graphic-design samples, ad campaigns, photographs, PowerPoint presentations, reports, graphs, charts, lists of accomplishments and awards, executive summaries, case studies, testimonials, project deliverables, and even multimedia items, such as video and sound clips) that employers can access 24/7.
Be sure your Web site and portfolio look professional and avoid un-businesslike content. There’s a fine line between opening enough of a window into your personality to intrigue a prospective employer — and turning a visitor off with inappropriate family photos or off-color humor. Still, you’ll often find some elements in a Web portfolio that you wouldn’t find in a typical resume — accessible language and photos of the candidate, for example, which facilitate a sort of virtual networking through which employers can get to know prospective employees better. The portfolio provides a great opportunity for the candidate and employer to build rapport before an interview even takes place.
See this Teaching Portfolio and Career Portfolio. Another nice portfolio — Alex Bischoff’s — shows the candidate’s Web-development skills and offers employers the opportunity to download his resume in four formats: PDF (Portable Document Format), MS Word, HTML, and ASCII text.
For more about portfolios, see our articles, Your Job Skills Portfolio: Giving You an Edge in the Marketplace, Expanding the Definition and Use of Career Portfolios, and Proof of Performance: Career Portfolios an Emerging Trend for Both Active and Passive Job-Seekers.
More advanced job-seekers might also publish a short video resume that serves as a kind of prescreening interview — just be sure it’s a good quality presentation that serves as a short (2-3 minutes), but enticing introduction. Finally, you might decide to publish additional content (articles, video and audio clips, photographs, and the like) that demonstrate your knowledge and expertise in your field (see Chapter 6 for more about multimedia elements).
If you neither have your own Web site/blog nor plan to have one, the next best thing is a LinkedIn profile (see Chapter 4).