Additional Resource: WEDDLE’s Tips for Success When Looking for a New or Better Job On the Internet
The Future of Job Boards
Certainly the initial incarnation of job boards is on the way out. Weddle writes, “We are now coming to the end of the reign of first-generation job boards.” The two key characteristics of these first-generation boards, Weddle notes, are a searchable job database and usually a resume database.
So what will replace job boards? One answer is “talent hubs,” which recruiting guru Lou Adler defines as:
… micro career sites that are designed to attract people to a class of jobs, such as marketing, rather than a specific job, such as a senior product manager. These are warm-up pages. Their purpose is to get people to consider opportunities with the company. If designed properly using SEO (search engine optimized) techniques, they are far easier to find using a standard Google, Yahoo, or Live search. From these sites candidates are then driven to specific jobs or to sign up to hear about future opportunities.
Weddle notes that the second-generation boards replacing the legacy sites will offer such features as “forums and bulletin boards for professional networking; games, polls and other features that teach career self-management principles; educational programs, conference schedules, and other information that will help visitors advance themselves in their profession, craft, or trade.” He points to “career community centers,” such as TalentZoo.com, with a “Lounge” area where visitors can, according the site, “gather around and catch up on the latest industry news, trends, and entertaining articles.”
We’ll likely see a fusion of job boards and social media in the future, and it’s already happening with, for example, Facebook’s open invitation to develop applications for the platform. Simply Hired, for one, has responded with the Workin’ It application that enables Facebook users to create mini-resumes and spotlight their achievements.