A number of experts recommend the career sections of company Web sites as a better choice than the big job boards because job postings are more likely to be current, the job-seeker can obtain specific instructions for how to apply online, and the overall company Web site provides a feel for the company’s culture. Experts say the best way to approach a job search is to research and target the companies you most want to work for. Visiting company career sites is a great way to do so. Applying through a company job site lets the employer know that you were interested enough in the company to come to its Web site. Quoted in an article by Josh Kovner in the Hartford Courant, Michael Dunne of Banker’s Life and Casualty said that direct applicants to his company’s Web site “are the hungriest; they’ve sought us out. When we talk to them, they are definitely interested in the job.” In a recent search to hire 10 salespeople, Dunne hired all six of those who had applied directly to his company’s site, but only four out of 100 that had applied through Monster.com. A recruiter quoted by Stephanie Armour in USA Today went as far as to say that many employers don’t want job-board candidates because “they think they’re too lazy to do a real job search.”
Mark Mehler and Gerry Crispin, founders and authors of CAREERXROADS, Fortune 500 Top 25 Corporate Staffing Sites (2008) that provide a rewarding experience for job-seekers and those that provide a frustrating experience. These are the corporate career sites that “get it” and answer the questions that candidates want answered. In the current job-hunting scene, posting resumes and applying for jobs through employer Web sites still appears to be incrementally more effective than pursuing the same activities through the big job boards like Monster.
Through their research, Crispin and Mehler have determined that company career sites should be able to answer these candidate questions:
- Are you looking for me?
- Why Should I Come here? Why Should I Stay?
- Is this believable?In other words, does the site convey more than just the company line? Does it offer personal stories and hard data?
- Will you keep me informed? and further Will you protect my privacy? Will you share your conclusions? Will I learn enough to compete for a future position if I’m not chosen for this one?