Mark Mehler and Gerry Crispin, founders and authors of CAREERXROADS, Fortune 500 Top 25 Corporate Staffing Sites (2008) that provide a rewarding experience for job-seekers and those that provide a frustrating experience. These are the corporate career sites that “get it” and answer the questions that candidates want answered. In the current job-hunting scene, posting resumes and applying for jobs through employer Web sites still appears to be incrementally more effective than pursuing the same activities through the big job boards like Monster.
Through their research, Crispin and Mehler have determined that company career sites should be able to answer these candidate questions:
- Are you looking for me?
- Why Should I Come here? Why Should I Stay?
- Is this believable?In other words, does the site convey more than just the company line? Does it offer personal stories and hard data?
- Will you keep me informed? and further Will you protect my privacy? Will you share your conclusions? Will I learn enough to compete for a future position if I’m not chosen for this one?