- Using Key Marketing Tools to Position Yourself on the Job Market. Discusses why job-seekers would be wise to take a few lessons from marketing and apply those rules to your job search.
- Using a Personal Mission Statement to Chart Your Career Course. This article takes job-seekers through the self-discovery process of creating your personal mission statement.
- Using a SWOT Analysis in Your Career Planning. Shows how a key strategic planning tool can be successfully applied to marketing yourself and advancing your career.
Other Quintessential Career Marketing Resources:
- Career Portfolio Tools and Resources for Job-Seekers. One of the best ways to build and promote your brand is by creating both a traditional job-search portfolio, as well as an online version. Find the tools you need in this section of Quintessential Careers.
Career and Personal Branding Books:
- Career Branding, Personal Branding, and Career Storytelling Books for Job-Seekers and Entrepreneurs. The Quintessential Careers team has personally selected the best career branding books to help propel your career.
Career and Personal Branding Websites:
- The Brand Called You. An article by business guru Tom Peters, published on FastCompany.com.
- Brandego.com. A personal branding and career portfolio site for executives, senior managers and solopreneurs.
- Me Incorporated: Your Own Magnetic Brand. A nice overview of personal branding by Randall Frost on BrandChannel.com.
- Reach Communications Consultancy. A personal branding and performance coaching site that includes an innovative assessment, the 360*Reach Assessment, which helps you get the real story about how you are perceived by those around you.
- ResumeBucket.com — a great personal branding site where job-seekers can upload up to 20 versions of your resume, which are then converted to Web pages, so that they are available online (each with a unique URL) 24/7 from anywhere in the world — fully searchable (unless you want to keep it private) and edited with or without HTML tags. The site also includes a quick job-search feature using Indeed.com. No cost to job-seekers.