I had to give a marketing presentation while attending community college. The project was about Anheuser-Busch. We were assigned to report on key management personnel (CEO, Chairman of the Board, President, key VPs), divisions and subsidiaries, major products/brands/services, key financials for the most recent year (sales revenue, expenses, total income, net income, sales growth or loss for the last year), market share, key competitors, mission statement, product positioning, and number of employees. The steps I took included visiting the company’s Miami branch to interview employees and gather visual aids for the project. I spent considerable time organizing and writing the presentation. Then I spent time reviewing my speech over a period of several days. As a result I was calm while giving the presentation and earned an A for the project. The one additional step I perhaps wish I’d taken would have been to talk to some consumers and storeowners about the product.
My senior research was my most complex assignment. It took two semesters to complete and was made up of many components including gathering significant amounts of primary and secondary research. I had to make many critical decisions along the way that would affect the outcome of my research. I made these decisions independently with minimal influence from my professor. I was very successful and happy with my final product, an 80-page comprehensive report.
Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way.
Recently my company asked for bids on a phone system for our new training center. Two companies came in very close with their bids, and most of my department wanted to go with a vendor that we have used in the past. After I looked over the proposals, it was clear that this was the wrong decision. So, I talked individually with each member of our staff and changed their minds. We got the best product, saved money, and provided the highest quality.
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